Is bear mask profitable to sell on Amazon United States?

The niche generates $42K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (49/100).

How competitive is the bear mask niche?

24 brands and 37 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in bear mask?

Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 3.3%.

When does demand for bear mask peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 5.8× the quietest.

What does it cost to enter the bear mask niche?

Listings span $7.00–$60.78; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.

bear mask

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Avg price

Great$22.77

avg listing price — sweet spot $15–$100

Price range

Great$7.00–$60.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great375.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 109K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, bear mask is a $42K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bear mask market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $46K–$57K; units × avg price
Conversion rate: 1.7%
Avg BSR: #4,800
Page quality: 0%
Prime: 87%
Sponsored: 60%
Out of stock: 9.7%
Avg brand age: 46 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

47%

Top 20: 87%

Open market

41%

Umeepar18%
AQKILO15%
GALAON9%
HENGYUTOYMASK6%
To.beone5%
NQBRNG5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.8×

Open Trend

Top bear mask search terms

bear mask50K/yr -19.6%1.8% conv.
bear head20K/yr +4.6%1.3% conv.
bear head costume16K/yr +8.6%1.3% conv.
teddy bear mask6K/yr -25.2%1.2% conv.
bear mask adult8K/yr -34.8%1.5% conv.
bear face mask5K/yr -55.5%1.0% conv.
scary bear mask4K/yr -18.8%0.9% conv.

All search terms

Top bear mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Umeepar Winter Bear Ear Sherpa Hood Hat Scarf Gloves 3 in 1 Hooded Scarf for Women Men (Brown)

Umeepar$19.454.4★199 rev

GALAON Plush Teddy Bear Head Mask Birthday Party Cosplay Dresses

GALAON$32.083.9★28 rev

AQKILO Furry Brown Bear Mask for Adults Natural Latex Animal Full Head Mask for Halloween Cosplay and Costume Parties

AQKILO$18.234.0★258 rev

AQKILO Black Bear Mask for Adults Natural Latex Animal Full Head Mask for Halloween Cosplay and Costume Parties

AQKILO$14.034.4★102 rev

NQBRNG Plush Brown Teddy Bear Halloween Birthday Party Dress Head Mask Mascot Costume

NQBRNG$39.654.8★11 rev

Newest

by launch date

Bear Mask Cap for Women Cute Bear Knit Hood Scarf Head Cover Hat Warm Plush Balaclava Ski Mask (US Alpha One Size Khaki)

Generic$13.160 rev

6mo ago

Bear Mask Cap for Women Cute Bear Knit Hood Scarf Head Cover Hat Warm Plush Balaclava Ski Mask (US Alpha One Size Beige)

Generic$12.990 rev

6mo ago

California Costumes Grizzly Bear Motion Mask

California Costumes$56.334 rev

1y ago

Joukavor Scary Bear Mask Creepy Animal Head Mask Full Face Mask for Halloween Masquerade (Style-B)

Joukavor$12.72209 rev

2y ago

Umeepar Winter Bear Ear Sherpa Hood Hat Scarf Gloves 3 in 1 Hooded Scarf for Women Men (Brown)

Umeepar$19.45199 rev

2y ago

What buyers say about bear mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good Quality”

Warmth15%

“it kept my face warm all day”

Size-Overall12%

“It fits snugly”

Comfort-Overall11%

“Very comfortable”

Value For Money5%

“Great choice for a budget buy”

Breathability5%

“Breathable and fairly comfortable”

Weight Light5%

“Lightweight and breathable”

Soft Feel3%

“Soft on face no scratchy seams”

Durability3%

“Durable product”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall18%

“Way too tight”

Smell13%

“Strong plastic smell”

Thickness11%

“It's really not that thick”

Quality-Overall6%

“Garbage”

Thin5%

“Too thin”

Value For Money5%

“A little more on the expensive side”

Material Quality4%

“the polyester is not a great feeling on the skin”

Ease Of Use3%

“not easy”

Design-Overall3%

“Not built that good”

Advertised Vs Actual Product3%

“NOT AS DESCRIBED”

Top return reasons

Size-Overall49%

Thin14%

Material Quality7%

Advertised Vs Actual Product4%

Quality-Overall3%

Length3%

Value For Money2%

Neck Fit2%

Warmth2%

Breathability2%

Common questions

Is bear mask profitable to sell on Amazon United States?: The niche generates $42K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (49/100).
How competitive is the bear mask niche?: 24 brands and 37 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in bear mask?: Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 3.3%.
When does demand for bear mask peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 5.8× the quietest.
What does it cost to enter the bear mask niche?: Listings span $7.00–$60.78; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.