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Bear Mask

Fail

Shoppers spend an estimated $42K a year here, so Bear Mask is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$42K/yr109K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
47%top-5 click share · 24 brands · 37 sellers

Flapen Score

Bear Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bear Mask is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bear Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Bear Mask 109K times last year and spent an estimated $42K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
1.7%
Market size, estimated
$42Ka year
Peak month
October5.8× the quietest month
Top search term
bear mask50K searches a year

02 · Price

A sale here is worth $22.77.

Listings sell for $22.77 on average, from $7.00 to $60.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.77 that is $0 to $2K a year per listing.

Average price
$22.77inside the $15 to $100 sweet spot
Price range
$7.00–$60.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #4,800 within Masks. It carries 375 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
9.7%
Average rank
#4,800in Masks
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
375per listing
Listings tracked
30

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bear Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

37

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

47%

Top 20: 87%

Open market

41%

  • Brand 118%
  • Brand 215%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Bear Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.8×

Search terms

Top Bear Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bear mask50K/yr
  • bear head20K/yr
  • bear head costume16K/yr
  • teddy bear mask6K/yr
  • bear mask adult8K/yr
  • bear face mask5K/yr
  • scary bear mask4K/yr

Reviews and returns

What reviews say buyers love and hate about Bear Mask

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Way too tight”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bear Mask questions

Answered from the same tracked data.