bear keychain
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great288.33avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.85–$54.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.78avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 537K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bear keychain is a $83K/yr Amazon United States market (537K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Nov. Verdict: Skip it — 34/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
bear keychain market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $101K–$134K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #866
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 3.4%
- Avg brand age
- 25 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
14
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- Zitokin64%
- Coach13%
- YILANFULL7%
- Miokkley4%
- vaxvvik4%
- CHALA2%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -23.2% search growth over the last 90 days.Peak months: Aug, Nov · busiest ÷ quietest = 1.7×
Top bear keychain search terms
- teddy bear keychain126K/yr
- bear keychain109K/yr
- teddy bear bag charm52K/yr
- bear bag charm41K/yr
- bear charm25K/yr
- teddy bear charm23K/yr
- bear keychain plush20K/yr
- teddy bear keychain plush15K/yr
- bear purse charm15K/yr
- teddy bear purse charm16K/yr
Top bear keychain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zitokin Bear Plush Keychain Toys for Kids with Purple Heart 5 Inch Stuffed Teddy Plushie Backpack Purse Pendant Gift for Girls (B-Brown-Heart)
Zitokin$7.414.4★425 rev
Zitokin Bear Plush Keychain Toys for Kids with Purple Heart 5 Inch Stuffed Teddy Plushie Backpack Purse Pendant Gift for Girls (A-Brown)
Zitokin$6.934.4★425 rev
Bear Puffy Leather Bag Charm
Coach$54.414.8★28 rev
Coach Bear Puffy Leather Bag Charm
Coach$53.284.8★28 rev
Miokkley Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women (Gray Pink)
Miokkley$8.434.7★1,090 rev
Newest
by launch dateCoach Bear Puffy Leather Bag Charm
Coach$53.2828 rev
YILANFULL Plush Keychain Bear Bag Charm Cute Pink Bownot Teddy Bears Keychains for women Girl Kawaii Stuffed animal Charms for Purse Handbags Tote Backpack
YILANFULL$10.02249 rev
Bear Puffy Leather Bag Charm
Coach$54.4128 rev
Kysin Chiys Bear Party Favor Keychains Coffee Charms Animals Theme Party Return Favors Supplies - Brown
Kysin Chiys$6.755 rev
YILANFULL Key Chain Cute Plush Teddy Bear Bag Charm with Camera Keychain Pendant Cool Bear Charm for Purse Handbags Bag Car Accessories
YILANFULL$10.10249 rev
Trending
90-day click momentumCoach Bear Puffy Leather Bag Charm
Coach$53.284.8★
Bear Puffy Leather Bag Charm
Coach$54.414.8★
YILANFULL Plush Keychain Bear Bag Charm Cute Pink Bownot Teddy Bears Keychains for women Girl Kawaii Stuffed animal Charms for Purse Handbags Tote Backpack
YILANFULL$10.024.6★
Kysin Chiys Bear Party Favor Keychains Coffee Charms Animals Theme Party Return Favors Supplies - Brown
Kysin Chiys$6.754.4★
YILANFULL Cute Bear Keychains for Women Plush Teddy Bear Bag Charm with Silver Heart Key Chain AccessoriesCharms for Purse Handbags Backpacks Wallet
YILANFULL$9.974.6★
What buyers say about bear keychain
What buyers praise and complain about, mined from review topics.What buyers love
“Cute little keychain”
“Good quality”
“the bear is soft”
“She fits any and every vibe and look”
“Exactly as pictured”
“So durable”
“Super cute for the money”
“And totally gift worthy”
“Pink beige color is neutral enough to coordinate with any backpack or tote bag”
“It is so lightweight that I do not even know it is there”
What buyers complain about
“Broke”
“Quality control issue”
“Bigger than expected”
“Broke very easily”
“Came with a wristlet strap we likely won't use”
“The price is too high for one usable bear”
“One came broken the other Broke right after i put it in my key chain so i don't think this is a good quality item to waste money on”
“Inaccurate color, weird arms”
“Waste of money”
Top return reasons
Common questions
- Is bear keychain profitable to sell on Amazon United States?
- The niche generates $83K/yr across 12 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the bear keychain niche?
- 8 brands and 14 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in bear keychain?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.
- When does demand for bear keychain peak?
- Demand peaks in Aug–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bear keychain niche?
- Listings span $5.85–$54.41; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.