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Bear Keychain

Fail

Buyers convert on only 0.9% of searches, so Bear Keychain is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$83K/yr537K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
81%top-5 click share · 8 brands · 14 sellers

Flapen Score

Bear Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bear Keychain is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bear Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Bear Keychain 537K times last year and spent an estimated $83K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
537K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
0.9%
Market size, estimated
$83Ka year
Peak month
November1.7× the quietest month
Top search term
teddy bear keychain126K searches a year

02 · Price

A sale here is worth $16.78.

Listings sell for $16.78 on average, from $5.85 to $54.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.78 that is $2K to $4K a year per listing.

Average price
$16.78inside the $15 to $100 sweet spot
Price range
$5.85–$54.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #866 within Keyrings, Keychains & Charms. It carries 288 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#866in Keyrings, Keychains & Charms
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
288per listing
Listings tracked
12

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Bear Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Brand 164%
  • Brand 213%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 5%)

Demand

Bear Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Bear Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teddy bear keychain126K/yr
  • bear keychain109K/yr
  • teddy bear bag charm52K/yr
  • bear bag charm41K/yr
  • bear charm25K/yr
  • teddy bear charm23K/yr
  • bear keychain plush20K/yr
  • teddy bear keychain plush15K/yr
  • bear purse charm15K/yr
  • teddy bear purse charm16K/yr

Reviews and returns

What reviews say buyers love and hate about Bear Keychain

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Chain/Key Quality”
27%of negative reviews mention “Durability”
1.3%of orders come back
“Broke”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bear Keychain questions

Answered from the same tracked data.