Bear Ears
FailAn estimated 8.0% of orders come back, so Bear Ears is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $322K/yr785K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 40%top-5 click share · 25 brands · 37 sellers
Flapen Score
Bear Ears against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bear Ears is stronger. Inside it, weaker.
Market
The Bear Ears market on Amazon at a glance
Shoppers on Amazon United States searched for Bear Ears 785K times last year and spent an estimated $322K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 785K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.
- Searches, last 12 months
- 785K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $322Ka year
- Peak month
- October42.5× the quietest month
- Top search term
- bear ears438K searches a year
02 · Price
A sale here is worth $10.38.
Listings sell for $10.38 on average, from $5.13 to $19.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.38 that is $5K to $8K a year per listing.
- Average price
- $10.38under the $15 to $100 sweet spot
- Price range
- $5.13–$19.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 8.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,798 within Headwear. It carries 362 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #1,798in Headwear
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 362per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Bear Ears products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZOONAI Bear Ears Headband Cute Plush Bear Ear Headbands Halloween Christmas Party Headwear Hair Accessories (Coffee One Size)
- Price
- $8.95
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago

DaliDali Brown Bear Ears Headband Adult Bear Costume for Halloween Festival Cosplay Party Bear Ear Headband Hairband for Makeup Face Washing Bear Ears Costume Fashion Hairband for Makeup
- Price
- $8.17
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 2y ago

Semato Animal Ears Headband Cute Halloween Costume Headwear Face Wash Headband Head Wear Fashion Hairband Hair Accessories for Adult Party Decoration (bear ears)
- Price
- $7.85
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago

Moikolok Bear Ears Headband Brown Bear Ears Costume Plush Fuzzy Animal Ears Headband Head Wear for Dressy Party Makeup Washing Face
- Price
- $7.56
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago

FURTALK Baby Beanie Winter Hat with Bear Ear for Infant Toddler Boys Girls Soft Knitted Skull Cap Black+Beige+Caramel 6-36 Months
- Price
- $15.69
- Rating
- 4.8/5
- Reviews
- 1,140
- Age
- 1y ago
Trending
estimated 90-day click momentum
FURTALK Baby Sun Hat UPF 50+ Toddler Hat with Neck Flap Breathable Adjustable Fit for Boys & Girls
- Price
- $16.14
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5mo ago

AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit
- Price
- $19.72
- Rating
- 4.5/5
- Reviews
- 1,465
- Age
- 2y ago

Semato Bear Ears Headband Cute Halloween Animal Costume Headwear Face Wash Headband Fashion Hairband Hair Accessories for Adult Party Decoration
- Price
- $7.84
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 7mo ago

FURTALK Baby Beanie Winter Hat with Bear Ear for Infant Toddler Boys Girls Soft Knitted Skull Cap Black+Beige+Caramel 6-36 Months
- Price
- $15.69
- Rating
- 4.8/5
- Reviews
- 1,140
- Age
- 1y ago

DaliDali 4 Count Movable Brown Bear Ears Headband With Adjustable Ears Bear Ear Hairband for Makeup Face Washing Fluffy Bear Headband Bear Costume Adult Women
- Price
- $15.58
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago
Newest
by launch date
FURTALK Baby Sun Hat UPF 50+ Toddler Hat with Neck Flap Breathable Adjustable Fit for Boys & Girls
- Price
- $16.14
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5mo ago

Semato Bear Ears Headband Cute Halloween Animal Costume Headwear Face Wash Headband Fashion Hairband Hair Accessories for Adult Party Decoration
- Price
- $7.84
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 7mo ago

GAFATORY 2Pcs Brown Bear Ears Headbands Face Washing Headband Furry Bear Ear Animal Ear Headband for Halloween Costume Party Birthday
- Price
- $8.75
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago

Delfd Brown Bear Ears Headband Adult Bear Costume Fluffy Chipmunk Ears Headband for Party Cute Fashion Hairband for Face Wash Makeup Beauty 1 Count
- Price
- $7.70
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 1y ago

ZOONAI Bear Ears Headband Cute Plush Bear Ear Headbands Halloween Christmas Party Headwear Hair Accessories (Coffee One Size)
- Price
- $8.95
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
37
Est. top-5 brand share
52%
Top 20: 96%
Est. top-5 click share
40%
Top 20: 86%
Open market
41%
- ZOONAI11%
- FURTALK11%
- Semato11%
- DaliDali10%
- SIOTMERA8%
- Moikolok7%
Demand
Bear Ears search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 42.5×
Search terms
Top Bear Ears search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bear ears438K/yr
- bear ears headband116K/yr
- bear headband48K/yr
- bear ears headband adult27K/yr
- teddy bear ears24K/yr
- bear ear headband11K/yr
- teddy bear headband9K/yr
- brown bear ears38K/yr
- bear costume accessories12K/yr
- teddy bear ears headband8K/yr
Reviews and returns
What reviews say buyers love and hate about Bear Ears
We read the reviews and the return reasons for every product selling here.
“so huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bear Ears questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









