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Bear Ears

Fail

An estimated 8.0% of orders come back, so Bear Ears is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$322K/yr785K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
40%top-5 click share · 25 brands · 37 sellers

Flapen Score

Bear Ears against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bear Ears is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bear Ears market on Amazon at a glance

Shoppers on Amazon United States searched for Bear Ears 785K times last year and spent an estimated $322K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 785K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months
785K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
4.0%
Market size, estimated
$322Ka year
Peak month
October42.5× the quietest month
Top search term
bear ears438K searches a year

02 · Price

A sale here is worth $10.38.

Listings sell for $10.38 on average, from $5.13 to $19.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.38 that is $5K to $8K a year per listing.

Average price
$10.38under the $15 to $100 sweet spot
Price range
$5.13–$19.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,798 within Headwear. It carries 362 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#1,798in Headwear
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
362per listing
Listings tracked
34

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bear Ears products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$19K$29K$39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

37

Est. top-5 brand share

52%

Top 20: 96%

Est. top-5 click share

40%

Top 20: 86%

Open market

41%

  • ZOONAI11%
  • FURTALK11%
  • Semato11%
  • DaliDali10%
  • SIOTMERA8%
  • Moikolok7%

Demand

Bear Ears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 42.5×

Search terms

Top Bear Ears search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bear ears438K/yr
  • bear ears headband116K/yr
  • bear headband48K/yr
  • bear ears headband adult27K/yr
  • teddy bear ears24K/yr
  • bear ear headband11K/yr
  • teddy bear headband9K/yr
  • brown bear ears38K/yr
  • bear costume accessories12K/yr
  • teddy bear ears headband8K/yr

Reviews and returns

What reviews say buyers love and hate about Bear Ears

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Warmth”
34%of negative reviews mention “Size-Overall”
8.0%of orders come back
“so huge”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bear Ears questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data