Is bear costume kids profitable to sell on Amazon United States?

The niche generates $39K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (34/100).

How competitive is the bear costume kids niche?

15 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in bear costume kids?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.3% — above our launch gate.

When does demand for bear costume kids peak?

Demand peaks in Sep–Oct; the busiest month runs 26.1× the quietest.

What does it cost to enter the bear costume kids niche?

Listings span $9.80–$47.33; the average listing price is $25.85 (sweet spot $15–$100). The average incumbent carries 623 reviews — the moat a new listing must climb.

bear costume kids

Skip it

Soft demand (-36.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.85

avg listing price — sweet spot $15–$100

Price range

Great$9.80–$47.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good622.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 123K searches

Growth

Bad-36.0%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, bear costume kids is a $39K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 34/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bear costume kids market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $52K–$65K; units × avg price
Conversion rate: 1.2%
Avg BSR: #2,677
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 10.1%
Avg brand age: 41 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

22%

COSUSKET29%
HSCTEK14%
Solvienne13%
Magicmode9%
Waitu7%
Jmkcoz6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.0% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 26.1×

Open Trend

Top bear costume kids search terms

bear costume kids61K/yr -34.1%1.8% conv.
kids bear costume17K/yr -34.2%1.5% conv.
bear onesie kids13K/yr -44.4%0.6% conv.
bear costume for kids8K/yr -24.1%0.7% conv.
teddy bear costume for kids13K/yr -43.5%0.3% conv.
brown bear costume kids5K/yr -58.9%2.0% conv.
little bear costume3K/yr +0.0%0.6% conv.
kids bear onesie3K/yr -32.9%2.6% conv.

All search terms

Top bear costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COSUSKET Brown Bear Oneises for Teens Child One Piece Cartoon Boys Costume

COSUSKET$28.804.7★2,854 rev

Bear Cat Onesie Costume Kid Pajamas Pjs Cosplay Funny Clothes Child 14

HSCTEK$29.594.7★273 rev

Waitu Bear Wearable Blanket Hoodie Funny Halloween Costumes Birthday Gifts for Women Men Boys Girls Bear Hooded Blanket Flannel Zipper Hoodie Blanket Cute Gifts for Teens (Kid Brown)

Waitu$23.074.7★26 rev

Solvienne Kids Bear Animal Onesie Zip Up Flannel One Piece Pajamas with Pockets for Boys and Girls Halloween Costume Cosplay Loungewear

Solvienne$15.094.5★55 rev

Magicmode Kids Bear Onesie Pajamas Soft Flannel Halloween Cosplay Costumes for Boys Girls

Magicmode$34.624.6★128 rev

Newest

by launch date

Yxtwaeh 5 Pieces Bear Costume Accessories Set Bear Ears Headband Nose Bow Tie Tail Tutu Skirt for Women Halloween Carnival Animal Cosplay Brown

Yxtwaeh$13.084 rev

8mo ago

dressfan Fuzzy Black Bear Onesie Costume Halloween Cosplay Costume Shu Velveteen Animal Costume Hooded Christmas Gifts XS

dressfan$25.0032 rev

10mo ago

dressfan Fuzzy Brown Bear Onesie Costume Halloween Cosplay Costume Shu Velveteen Animal Costume Hooded Christmas Gifts S

dressfan$24.4232 rev

10mo ago

Waitu Bear Wearable Blanket Hoodie Funny Halloween Costumes Birthday Gifts for Women Men Boys Girls Bear Hooded Blanket Flannel Zipper Hoodie Blanket Cute Gifts for Teens (Kid Brown)

Waitu$23.0726 rev

11mo ago

Solvienne Kids Bear Animal Onesie Zip Up Flannel One Piece Pajamas with Pockets for Boys and Girls Halloween Costume Cosplay Loungewear

Solvienne$15.0955 rev

1y ago

What buyers say about bear costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Comfort-Overall15%

“Comfy and warm”

Size-Overall14%

“Fit him perfectly”

Warmth12%

“It kept my grand daughter warm and snuggly”

Soft Feel12%

“Soft and cute”

Durability11%

“Very durable”

Material Quality5%

“we still have it my son still use it the material its good”

Zipper Quality3%

“The zipper works well”

Value For Money2%

“Worth the buy”

Stretchability/Expandability/Elasticity1%

“The Tutu: Features a stretchy elastic waistband”

What buyers complain about

Size-Overall29%

“It does fit a little big”

Durability14%

“Fell apart”

Quality-Overall12%

“Cheap as can be”

Thickness7%

“its somewhat thin”

Material Quality7%

“Low quality/junk materials”

Comfort-Overall5%

“Has no comfort or warmth value”

Value For Money5%

“Cheap as cheap could be”

Top return reasons

Size-Overall62%

Length8%

Material Quality5%

Quality-Overall3%

Advertised Vs Actual Product3%

Thin2%