bear costume
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Avg price
Great$48.11avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$346K$346K/yr · 799K searches
Price range
Good$9.80–$173.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,650.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, bear costume is a $346K/yr Amazon United States market (799K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bear costume market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $385K–$481K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #10,424
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 5.2%
- Avg brand age
- 41 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
44
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
47%
Top 20: 84%
Open market
24%
- COSUSKET46%
- California Costumes8%
- Funziez!7%
- ANMIBOBU6%
- AILMQYJL5%
- AnmHIwcte4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.8×
Top bear costume search terms
- bear costume212K/yr
- bear onesie116K/yr
- bear costume adult133K/yr
- teddy bear costume63K/yr
- disfraz de oso para adulto23K/yr
- bear onesie adult69K/yr
- bear suit17K/yr
- bear mascot costume10K/yr
- teddy bear onesie15K/yr
- adult bear costume25K/yr
Top bear costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COSUSKET Fitted Unisex Adult Bear Onesie Pajamas Halloween Sherpa Womens Cosplay Animal One Piece Costume Brown
COSUSKET$27.144.7★9,011 rev
COSUSKET Fitted Unisex Adult Bear Onesie Pajamas Halloween Sherpa Womens Cosplay Animal One Piece Costume Brown
COSUSKET$26.604.7★9,011 rev
COSUSKET Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Animal One Piece Halloween Costume Sleepwear Homewear
COSUSKET$29.914.7★4,269 rev
California Costumes: Deluxe Grizzly Bear Costume with Moveable Jaw Mask
California Costumes$173.483.8★35 rev
ANMIBOBU Unisex Adult Onesie Pajamas Animal Cosplay Halloween Costume One Piece Plush Sleepwear Homewear Brown Bear-S
ANMIBOBU$28.974.6★157 rev
Newest
by launch date
Morph Bear Costume Adult Teddy Bear Costume Adult Brown Bear Mascot Costumes For Adults Halloween Costumes For Men Large
Morph$58.693 rev
ANMIBOBU Unisex Adult Onesie Pajamas Animal Cosplay Halloween Costume One Piece Plush Sleepwear Homewear Brown Bear-S
ANMIBOBU$28.97157 rev
AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Cosplay One Piece Halloween Costume hooded Sleepwear Homewear
AILMQYJL$29.35152 rev
AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Cosplay One Piece Halloween Costume hooded Sleepwear Homewear
AILMQYJL$29.48152 rev
Solvienne Adult Bear Animal Onesie Zip Up Flannel One Piece Pajamas with Pockets for Men and Women Halloween Costume Cosplay Loungewear
Solvienne$26.22151 rev
Trending
90-day click momentumMorph Bear Costume Adult Teddy Bear Costume Adult Brown Bear Mascot Costumes For Adults Halloween Costumes For Men Large
Morph$58.695.0★
AnmHIwcte Unisex Onesie Adult Bear Costume Halloween Christmas Cosplay One-Piece Pajamas For Women Men
AnmHIwcte$23.304.5★
COSUSKET Fitted Unisex Adult Bear Onesie Pajamas Halloween Sherpa Womens Cosplay Animal One Piece Costume Brown
COSUSKET$26.874.7★
AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit
AiWMGL$19.734.5★
ANMIBOBU Unisex Adult Onesie Pajamas Animal Cosplay Halloween Costume One Piece Plush Sleepwear Homewear Brown Bear-S
ANMIBOBU$28.974.6★
What buyers say about bear costume
What buyers praise and complain about, mined from review topics.What buyers love
“It kept my grand daughter warm and snuggly”
“Good quality”
“Fits nice”
“Comfortable”
“was good for the money”
“Very durable”
“Soft and cute”
“would probably buy the other designs”
“Everything works like its supposed to”
“the cloth material seems to be a good quality”
What buyers complain about
“huge”
“looks very cheap”
“the zipper on the head broke immediately”
“Cheap as cheap could be”
“not the best to walk long strides in”
“its thick furry”
“Low quality/junk materials”
“It did come a little wrinkled”
“Fell apart within 20 mins”
“they should just picture one person rather than two so it doesnt give false advertising”
Top return reasons
Common questions
- Is bear costume profitable to sell on Amazon United States?
- The niche generates $346K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the bear costume niche?
- 20 brands and 44 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in bear costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 11.5% — above our launch gate.
- When does demand for bear costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 12.8× the quietest.
- What does it cost to enter the bear costume niche?
- Listings span $9.80–$173.48; the average listing price is $48.11 (sweet spot $15–$100). The average incumbent carries 1,651 reviews — the moat a new listing must climb.