Beanies Hats Men

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -80.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-80.8%

Conversion, latest week

4.1%

Market size, estimated

$2.0Ma year

Peak month

December34.6× the quietest month

Top search term

black beanie438K searches a year

Listings sell for $13.42 on average, from $4.04 to $34.57. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,000 to 1,250 of them. At $13.42 that is $13K to $17K a year per listing.

Average price

$13.42under the $15 to $100 sweet spot

Price range

$4.04–$34.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,000–1,250

Revenue per listing a year

$13K–$17K

Returns

2.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #206 within Skullies & Beanies. It carries 11,909 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#206in Skullies & Beanies

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

11,909per listing

Listings tracked

102

20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months