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Beanies Bulk

Fail

Demand is soft, at -70.4% this quarter, so Beanies Bulk is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$58K/yr124K searches / yr
90-day growth
-70.4%search demand this quarter
Competition
38%top-5 click share · 11 brands · 22 sellers

Flapen Score

Beanies Bulk against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Beanies Bulk is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beanies Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Beanies Bulk 124K times last year and spent an estimated $58K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -70.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-70.4%
Conversion, latest week
1.5%
Market size, estimated
$58Ka year
Peak month
December22.7× the quietest month
Top search term
beanies bulk47K searches a year

02 · Price

A sale here is worth $30.83.

Listings sell for $30.83 on average, from $8.17 to $112.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $30.83 that is $0 to $3K a year per listing.

Average price
$30.83inside the $15 to $100 sweet spot
Price range
$8.17–$112.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #607 within Skullies & Beanies. It carries 6,031 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#607in Skullies & Beanies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
6,031per listing
Listings tracked
39

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Beanies Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

22

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 84%

Open market

5%

  • Brand 151%
  • Brand 217%
  • Brand 311%
  • Brand 49%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Beanies Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 22.7×

Search terms

Top Beanies Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beanies bulk47K/yr
  • bulk beanies31K/yr
  • beanie bulk15K/yr
  • winter hats bulk17K/yr
  • beanie hats bulk11K/yr
  • knit hats bulk4K/yr

Reviews and returns

What reviews say buyers love and hate about Beanies Bulk

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beanies Bulk questions

Answered from the same tracked data.