Beanie with Ear Flaps

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -81.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-81.4%

Conversion, latest week

0.6%

Market size, estimated

$16Ka year

Peak month

December33.2× the quietest month

Top search term

cap with ear flaps15K searches a year

Listings sell for $18.49 on average, from $5.27 to $79.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.49 that is $0 to $2K a year per listing.

Average price

$18.49inside the $15 to $100 sweet spot

Price range

$5.27–$79.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #5,355 within Skullies & Beanies. It carries 1,136 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

98%

Out of stock, average day

8.2%

Average rank

#5,355in Skullies & Beanies

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,136per listing

Listings tracked

98

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months