Is beanie with brim profitable to sell on Amazon United States?

The niche generates $22K/yr across 29 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -76.1%. Flapen's verdict: Skip it (33/100).

How competitive is the beanie with brim niche?

13 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in beanie with brim?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Warmth. The return rate is 6.4% — above our launch gate.

When does demand for beanie with brim peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 22.3× the quietest.

What does it cost to enter the beanie with brim niche?

Listings span $9.80–$32.26; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 1,712 reviews — the moat a new listing must climb.

beanie with brim

Skip it

Soft demand (-76.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$16.94

avg listing price — sweet spot $15–$100

Price range

Great$9.80–$32.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,712.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 265K searches

Growth

Bad-76.1%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, beanie with brim is a $22K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

beanie with brim market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $68K–$85K; units × avg price
Conversion rate: 0.5%
Avg BSR: #724
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 5.9%
Avg brand age: 54 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

14%

Home Prefer50%
TOP-EX13%
adidas9%
Rothco7%
zowya4%
C.C4%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -76.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 22.3×

Open Trend

Top beanie with brim search terms

beanie with brim80K/yr -72.5%0.8% conv.
brimmed beanie21K/yr -65.3%1.0% conv.
visor beanie13K/yr -68.3%0.3% conv.
beanie hat with brim11K/yr -65.6%0.5% conv.
brim beanie8K/yr -59.3%1.2% conv.
winter hat with brim33K/yr -90.9%0.6% conv.
billed beanie10K/yr -73.9%0.6% conv.
beanie with visor8K/yr -73.4%0.2% conv.
winter hat with visor7K/yr -70.1%0.0% conv.
knit hat with brim11K/yr -81.9%1.3% conv.

All search terms

Top beanie with brim products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Home Prefer Mens Beanie Hat for Winter Knitted Hat with Bill Daily Beanie Cap Black

Home Prefer$13.664.4★4,904 rev

Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size

Home Prefer$14.734.2★113 rev

Home Prefer Mens Cuff Beanie Cap with Visor Winter Skull Beanie Warm Thick Knit Beanie Hat Army Green

Home Prefer$14.564.4★4,820 rev

Adidas Mens Griggs Brimmer Beanie with Brim Standard Fit Winter Hat

adidas$18.564.5★309 rev

Rothco 59381: Watch Cap with Brim

Rothco$11.913.9★426 rev

Newest

by launch date

DryKnit Red Oversized Waterproof 80% Merino Wool Blend Visor Beanie Knit Hat with Brim Fleece Lined Warm Cap for Men Women Large Head Fishing Outdoor Winter XL/XXL

TOP-EX$25.82123 rev

9mo ago

ZEXIAN 2Pack Men&Women Winter Warm Fleece-Lined Knit Beanie Hats with Visor & Ear Flaps for Cold Weather (US Alpha One Size Black+Grey)

ZEXIAN$15.17152 rev

9mo ago

Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size

Home Prefer$14.73113 rev

10mo ago

Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Ash)

Home Prefer$14.50113 rev

10mo ago

Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Army Green)

Home Prefer$15.01113 rev

10mo ago

What buyers say about beanie with brim

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth25%

“keeps my ears warm”

Size-Overall19%

“Fit great”

Quality-Overall10%

“EXCELLENT PRODUCTS...Better than I expected”

Comfort-Overall9%

“Very nice and comfortable”

Value For Money4%

“Very much worth the price and then some”

Shape/Style3%

“Style meets comfort”

Weather Proof3%

“Great hat for winter walks”

Stretchability/Expandability/Elasticity3%

“Love the stretch fit and warmth”

Advertised Vs Actual Product3%

“Just what the doctor ordered”

Soft Feel2%

“So soft”

What buyers complain about

Size-Overall47%

“Too small”

Quality-Overall6%

“probably wouldnt buy it again as the quality is a bit underwhelming”

Warmth4%

“Does not make me hot”

Material Quality4%

“Descent material”

Shrinkage Resistance3%

“Mega shrunk”

Shape/Style3%

“dont like the shape on front ridge above the brim”

Sweat Resistance3%

“Don't buy the black cap as the dye will leach out when you sweat”

Water Resistance2%

“Not water proof”

Durability2%

“Falls apart”

Weight Heavy1%

“it is also extremely bulky”

Top return reasons

Size-Overall69%

Advertised Vs Actual Product6%

Shape/Style5%

Material Quality3%

Color2%

Quality-Overall2%

Length1%

Width1%

Thin1%

Value For Money1%

Common questions

Is beanie with brim profitable to sell on Amazon United States?: The niche generates $22K/yr across 29 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -76.1%. Flapen's verdict: Skip it (33/100).
How competitive is the beanie with brim niche?: 13 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in beanie with brim?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Warmth. The return rate is 6.4% — above our launch gate.
When does demand for beanie with brim peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 22.3× the quietest.
What does it cost to enter the beanie with brim niche?: Listings span $9.80–$32.26; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 1,712 reviews — the moat a new listing must climb.

beanie with brim

beanie with brim market data

Competition & brand share

Demand & seasonality

Top beanie with brim search terms

Top beanie with brim products on Amazon

Top sellers

Newest

Trending

What buyers say about beanie with brim

What buyers love

What buyers complain about

Top return reasons

Common questions

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