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Beanie with Brim

Fail

Demand is soft, at -76.1% this quarter, so Beanie with Brim is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$22K/yr265K searches / yr
90-day growth
-76.1%search demand this quarter
Competition
49%top-5 click share · 13 brands · 33 sellers

Flapen Score

Beanie with Brim against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Beanie with Brim is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beanie with Brim market on Amazon at a glance

Shoppers on Amazon United States searched for Beanie with Brim 265K times last year and spent an estimated $22K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-76.1%
Conversion, latest week
0.5%
Market size, estimated
$22Ka year
Peak month
December22.3× the quietest month
Top search term
beanie with brim80K searches a year

02 · Price

A sale here is worth $16.94.

Listings sell for $16.94 on average, from $9.80 to $32.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.94 that is $0 to $2K a year per listing.

Average price
$16.94inside the $15 to $100 sweet spot
Price range
$9.80–$32.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #724 within Skullies & Beanies. It carries 1,712 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#724in Skullies & Beanies
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,712per listing
Listings tracked
29

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Beanie with Brim products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

33

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

14%

  • Brand 150%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 14%)

Demand

Beanie with Brim search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 22.3×

Search terms

Top Beanie with Brim search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beanie with brim80K/yr
  • brimmed beanie21K/yr
  • visor beanie13K/yr
  • beanie hat with brim11K/yr
  • brim beanie8K/yr
  • winter hat with brim33K/yr
  • billed beanie10K/yr
  • beanie with visor8K/yr
  • winter hat with visor7K/yr
  • knit hat with brim11K/yr

Reviews and returns

What reviews say buyers love and hate about Beanie with Brim

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Warmth”
47%of negative reviews mention “Size-Overall”
6.4%of orders come back
“Too small”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Beanie with Brim questions

Answered from the same tracked data.