beanie set
Skip itSoft demand (-65.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.95avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$5.74–$47.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,422.18avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 37K searches
Growth
Bad-65.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, beanie set is a $8K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
beanie set market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $18K–$22K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #517
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 12.3%
- Avg brand age
- 41 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
44
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
32%
Top 20: 69%
Open market
38%
- Winterlace21%
- ZH14%
- NPQQUAN9%
- DASSNANE7%
- OLIKER6%
- ZOORON5%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -65.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.7×
Top beanie set search terms
- pack of beanies11K/yr
- beanie multipack6K/yr
- beanies hats men pack3K/yr
- beanie for men pack6K/yr
- beanie packs4K/yr
- beanie pack for men5K/yr
- pack of beanies men3K/yr
Top beanie set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NPQQUAN 3 Packs Unisex Beanie Hats for Men Women Winter Knit Beanies Black+White+DarkBeige
NPQQUAN$10.914.6★926 rev
ZH 12-Pack Knitted Winter Beanie Hats for Men and Women Warm and Cozy Cuffed Skull Caps Bulk Purchase Black
ZH$17.064.6★531 rev
12 Pack Winter Beanie Hats for Men Women Warm Cozy Knitted Cuffed Skull Cap Wholesale
Winterlace$20.484.6★8,091 rev
ZOORON 1&2 Pack Beanie for Men Women Slouchy Beanie Hats Winter Knit Caps Soft Ski Hat Unisex
ZOORON$8.174.6★3,374 rev
OLIKER 3 Pack Beanie for Men Women Winter Double Layer Warm Knit Cuffed Hat Stylish Slouchy Skull Cap for Cold Weather (US Alpha One Size Beige+Brown+Black)
OLIKER$17.184.5★269 rev
Newest
by launch date
6 PCS Black Beanies Hats Men Beanie for Women Winter Knitted Hat Soft Ski Hat Warm Blank Bulk Ideal Gifts for Shelters Charities
DASSNANE$11.34156 rev
3 Packs Winter Beanie Hats for Men Women Unisex Soft Warm Thick Beanies Cuffed Knit Skull CapBlack/Gray/Navy Mix
Hatromm$12.30711 rev
DASSNANE 4 PCS Black Beanie Hats for Men Beanie for Women Winter Knitted Hat Stocking caps Soft Ski Hat Warm Blank Black
DASSNANE$9.48156 rev
8 PCS Beanies Hats Men Beanie for Women Winter Knitted Hat Stocking caps Soft Ski Hat Warm Blank Black Ideal Gifts for Shelters Charities
DASSNANE$14.16156 rev
ZH 6 Pack Mens Winter Knit Beanies with Fleece Lining Warm Stretchy Skull Caps for Cold Weather Unisex Thermal Hats Black
ZH$13.5375 rev
Trending
90-day click momentum
12 Pack Winter Beanie Hats for Men Women Warm Cozy Knitted Cuffed Skull Cap Wholesale
Winterlace$20.704.6★
OLIKER 3 Pack Beanie for Men Women Winter Double Layer Warm Knit Cuffed Hat Stylish Slouchy Skull Cap for Cold Weather (US Alpha One Size Beige+Brown+Black)
OLIKER$17.184.5★
FURTALK 3 Pack Beanie for Men Women Unisex Cuffed Thick Knitted Unisex Winter Hat Skull Cap(Black+gray+light Khaki)
FURTALK$16.624.7★
8 PCS Beanies Hats Men Beanie for Women Winter Knitted Hat Stocking caps Soft Ski Hat Warm Blank Black Ideal Gifts for Shelters Charities
DASSNANE$14.164.4★
ZH 12-Pack Knitted Winter Beanie Hats for Men and Women Warm and Cozy Cuffed Skull Caps Bulk Purchase
ZH$15.424.6★
What buyers say about beanie set
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and warm”
“Amazing quality”
“not too tight”
“Very comfortable”
“Great deal”
“Great colors”
“material is soft”
“Comofortable and soft, easy to wash”
“As advertised”
“these are nice and thick hats”
What buyers complain about
“Runs very small”
“Cheap”
“Wrong color”
“Thick beanie”
“Could have been cheaper”
“The smell was so intense that it took 3 washes”
“a bit too stretchy”
“its way too long”
“Didn't happen the one I received was tight and uncomfortable”
“Very thin”
Top return reasons
Common questions
- Is beanie set profitable to sell on Amazon United States?
- The niche generates $8K/yr across 56 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -65.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the beanie set niche?
- 30 brands and 44 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in beanie set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.4%.
- When does demand for beanie set peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 20.7× the quietest.
- What does it cost to enter the beanie set niche?
- Listings span $5.74–$47.43; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 4,422 reviews — the moat a new listing must climb.