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Beanie Scarf

Fail

Demand is soft, at -90.9% this quarter, so Beanie Scarf is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$8K/yr49K searches / yr
90-day growth
-90.9%search demand this quarter
Competition
59%top-5 click share · 10 brands · 13 sellers

Flapen Score

Beanie Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Beanie Scarf is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beanie Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Beanie Scarf 49K times last year and spent an estimated $8K. The top 5 brands take 72% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -90.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-90.9%
Conversion, latest week
1.0%
Market size, estimated
$8Ka year
Top search term
beanie scarf9K searches a year

02 · Price

A sale here is worth $16.92.

Listings sell for $16.92 on average, from $9.59 to $27.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $16.92 that is $0 to $2K a year per listing.

Average price
$16.92inside the $15 to $100 sweet spot
Price range
$9.59–$27.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #586 within Skullies & Beanies. It carries 1,799 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#586in Skullies & Beanies
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,799per listing
Listings tracked
12

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Beanie Scarf products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$338$676$1K$1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10

Sellers

13

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

22%

  • CAPLORD19%
  • XYIYI18%
  • Halemet16%
  • Amazon Essentials12%
  • Babalet8%
  • Cmonie7%

Demand

Beanie Scarf search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Beanie Scarf search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beanie scarf9K/yr
  • scarf beanie4K/yr
  • hat and scarf in one6K/yr
  • hat and scarf combo8K/yr
  • hat with built in scarf3K/yr
  • beanie with scarf4K/yr
  • hat scarf combo women6K/yr
  • beanie hat with scarf5K/yr
  • winter hat scarf combo4K/yr

Reviews and returns

What reviews say buyers love and hate about Beanie Scarf

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
4.0%of orders come back
“was small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Beanie Scarf questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data