beanie for men
Worth a lookShows a $5.2M/yr market, but soft demand (-75.3% this quarter) keeps it on the watch list.
Market size
Incredible$5.2M$5.2M/yr · 11.6M searches
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$17.50avg listing price — sweet spot $15–$100
Price range
Good$4.98–$32.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,480.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-75.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, beanie for men is a $5.2M/yr Amazon United States market (11.6M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
beanie for men market data
- Units sold / yr
- 300K–400K
- avg 8,000–10,000/product
- Revenue / yr
- $5.3M–$7.0M
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #298
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
125
Top-5 brand share
77%
Top 20: 96%
Top-5 click share
25%
Top 20: 57%
Open market
20%
- Carhartt58%
- FURTALK6%
- Spyder5%
- OLIKER4%
- Wmcaps4%
- Connectyle3%
Demand
Weekly Amazon search volume, last 10 weeks — -75.3% search growth over the last 90 days.Top beanie for men search terms
- carhartt hat1.1M/yr
- beanie for men1.6M/yr
- beanies777K/yr
- carhartt beanie2.0M/yr
- beanie for women978K/yr
- carhartt hats men369K/yr
- black beanie438K/yr
- mens beanie818K/yr
- winter hats for women1.2M/yr
- stocking cap136K/yr
Top beanie for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Knit Cuffed Beanie Hat Black One Size US
Carhartt$20.024.8★150,550 rev
Carhartt Mens Firm Duck Flat Brim Cap Gravel One Size
Carhartt$25.704.5★1,212 rev
OLIKER 3 Pack Beanie for Men Women Winter Double Layer Warm Knit Cuffed Hat Stylish Slouchy Skull Cap for Cold Weather (US Alpha One Size Beige+Brown+Black)
OLIKER$17.184.5★269 rev
Carhartt Mens Rugged Flex Twill Mesh-Back Logo Patch Cap Black One Size
Carhartt$30.804.7★2,127 rev
Carhartt Mens Knit Cuffed Beanie Brown One Size
Carhartt$19.964.8★24,667 rev
Newest
by launch date
Carhartt Mens Canvas Mesh-Back Skull Graphic Cap Black One Size
Carhartt$27.7137 rev
Spyder Womens Waffle Knit Ribbed Cuff Beanie Sage One Size
Spyder$12.6361 rev
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.3647 rev
OLIKER 3 Pack Beanie for Men Women Winter Double Layer Warm Knit Cuffed Hat Stylish Slouchy Skull Cap for Cold Weather (US Alpha One Size Beige+Brown+Black)
OLIKER$17.18269 rev
100% Cotton Skull Caps Beanie Sleeping Hats for Men Women 2-Pack Black
Headshion$8.4911,799 rev
Trending
90-day click momentumSpyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.364.6★
Carhartt Mens Canvas Cap Dusty Olive One Size
Carhartt$19.914.7★
100% Cotton Skull Caps Beanie Sleeping Hats for Men Women 2-Pack Black
Headshion$8.494.4★
Carhartt Mens Firm Duck Flat Brim Cap Gravel One Size
Carhartt$25.704.5★
Carhartt Mens Canvas Mesh-Back Skull Graphic Cap Black One Size
Carhartt$27.714.7★
What buyers say about beanie for men
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“not too tight”
“These beanies are made with great quality”
“very comfortable to wear”
“Great Value”
“As advertised”
“Beautiful colors”
“soft fabric”
“Material is soft”
“Its thicker than I expected and keeps your head and hears warm”
What buyers complain about
“Fits small”
“Could be Lower quality”
“color was darker than expected”
“Isnt very stretchy”
“Bad value for money”
“Any colder and I think it would have not provided enough warmth”
“Just a really awkward shape”
“Not at all as pictured”
“Broken after one month”
“Material is very cheap”
Top return reasons
Common questions
- Is beanie for men profitable to sell on Amazon United States?
- The niche generates $5.2M/yr across 77 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -75.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the beanie for men niche?
- 29 brands and 125 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in beanie for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.8%.
- What does it cost to enter the beanie for men niche?
- Listings span $4.98–$32.51; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 15,481 reviews — the moat a new listing must climb.