Beanie for Men

Shoppers searched for this 11.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -75.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.

Searches, last 12 months

11.6M

Growth, 90 days vs prior 90

-75.3%

Conversion, latest week

2.5%

Market size, estimated

$5.2Ma year

Top search term

carhartt hat1.1M searches a year

Listings sell for $17.50 on average, from $4.98 to $32.51. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $17.50 that is $140K to $175K a year per listing.

Average price

$17.50inside the $15 to $100 sweet spot

Price range

$4.98–$32.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

$140K–$175K

Returns

2.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #298 within Skullies & Beanies. It carries 15,481 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#298in Skullies & Beanies

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

15,481per listing

Listings tracked

77

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months