Beanie

Shoppers searched for this 30.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.0M a year.

Searches, last 12 months

30.4M

Growth, 90 days vs prior 90

-53.2%

Conversion, latest week

0.5%

Market size, estimated

$6.0Ma year

Peak month

December14.3× the quietest month

Top search term

carhartt shirts for men4.9M searches a year

Listings sell for $36.99 on average, from $5.69 to $164.66. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $36.99 that is $55K to $74K a year per listing.

Average price

$36.99inside the $15 to $100 sweet spot

Price range

$5.69–$164.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

$55K–$74K

Returns

4.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #70 within Shops. It carries 40,437 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

97%

Out of stock, average day

2.4%

Average rank

#70in Shops

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

40,437per listing

Listings tracked

77

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months