Is beach robe profitable to sell on Amazon United States?

The niche generates $23K/yr across 228 tracked products. 6 of 47 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (41/100).

How competitive is the beach robe niche?

54 brands and 63 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in beach robe?

Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 16.4% — above our launch gate.

When does demand for beach robe peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the beach robe niche?

Listings span $0.10–$116.50; the average listing price is $46.64 (sweet spot $15–$100). The average incumbent carries 2,397 reviews — the moat a new listing must climb.

beach robe

Skip it

High returns (16.4%) — this niche doesn't clear our bar today.

Competition

Incredible11%

top-5 click share — an open shelf

Avg price

Great$46.64

avg listing price — sweet spot $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$0.10–$116.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,397.04

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.9%

90-day search growth — must beat 0% to launch

Market size

Bad$23K

$23K/yr · 333K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad16.4%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, beach robe is a $23K/yr Amazon United States market (333K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

beach robe market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $35K–$47K; units × avg price
Conversion rate: 0.1%
Avg BSR: #958
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.8%
Avg brand age: 36 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

54 rising

Sellers

Top-5 brand share

59%

Top 20: 87%

Top-5 click share

11%

Top 20: 29%

Open market

40%

Levi's33%
luvamia7%
LifeShe6%
Wrangler Authentics6%
Amazon Essentials4%
MISS MOLY3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top beach robe search terms

levis jacket women106K/yr -43.3%0.2% conv.
denim shacket women45K/yr -27.7%0.3% conv.
levis women jacket33K/yr -32.2%0.1% conv.
beige jean jacket women9K/yr +62.2%0.6% conv.
beige denim jacket women9K/yr +53.3%0.5% conv.
tan denim jacket women11K/yr +3.9%0.3% conv.
levis womens jacket29K/yr -60.0%0.3% conv.
levis jacket for women13K/yr -27.9%0.1% conv.
levi denim jacket for women10K/yr +4.2%0.4% conv.
levis jackets for women10K/yr -18.2%0.1% conv.

All search terms

Top beach robe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Levis Womens 90s Trucker Jacket (Also Available in Plus) (New) Turning Heads XS

Levi's$55.484.3★257 rev

Wrangler Authentics Womens Stretch Denim Jacket Blue X-Large

Wrangler Authentics$37.294.6★23,529 rev

Levis Womens Original Trucker Jacket Sweet Jane (Waterless) X-Small

Levi's$50.474.6★11,414 rev

Wrangler Authentics Womens Stretch Denim Jacket Olive Medium

Wrangler Authentics$39.864.6★23,529 rev

Levi Strauss Signature Gold Womens Original Trucker Jacket Stretch Denim (Available in Plus Size) (New) Soul Child Small

Levi Strauss Signature Gold$36.994.5★3,931 rev

Newest

by launch date

Levi Strauss Signature Gold Womens Original Trucker Jacket Stretch Denim (Available in Plus Size) (New) Soul Child Small

Levi Strauss Signature Gold$36.993,931 rev

2w ago

Levi Strauss Signature Gold Womens Original Trucker Jacket (Available in Plus Size) (New) Dark Horizon Large

Levi Strauss Signature Gold$35.173,931 rev

2w ago

Wrangler Authentics Womens Stretch Denim Jacket Olive Medium

Wrangler Authentics$39.8623,529 rev

3mo ago

Levis Womens Relaxed Fit Cotton Bomber Jacket Medium Wash Denim Large

Levi's$116.5015 rev

6mo ago

Levis Womens Relaxed Fit Zip Front Jacket Black Faux Leather X-Large

Levi's$77.6215 rev

6mo ago

What buyers say about beach robe

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Fit is accurate”

Quality-Overall9%

“Excellent Quality”

Comfort-Overall8%

“Very comfortable”

Color5%

“The color was accurate”

Weight Light5%

“Perfect Lightweight Layer”

Shape/Style4%

“Cute style”

Stretchability/Expandability/Elasticity4%

“stretchy”

Material Quality3%

“Good material”

Soft Feel3%

“Soft and stretchy”

Advertised Vs Actual Product3%

“Beautiful just as shown”

What buyers complain about

Size-Overall25%

“Size down”

Smell15%

“Chemical smell”

Color4%

“Color not as pictured”

Sleeve Fit3%

“its hard to find the correct sleeve length so it might be just me”

Shape/Style2%

“Style is not as shown or described”

Material Quality2%

“Material too soft”

Arm Fit2%

“Tight in arms”

Advertised Vs Actual Product2%

“Not as pictured”

Quality-Overall1%

“Terrible Quality”

Stretchability/Expandability/Elasticity1%

“Not stretchy”

Top return reasons

Size-Overall55%

Color6%

Sleeve Fit5%

Chest Fit5%

Shoulder Fit4%

Length4%