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Beach Jewelry

Maybe

The top 5 brands take only 41% of clicks. But buyers convert on only 2.2% of searches, so Beach Jewelry is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +18 vs the category median of 45
Market size
$442K/yr1.5M searches / yr
90-day growth
+75.5%search demand this quarter
Competition
41%top-5 click share · 37 brands · 39 sellers

Flapen Score

Beach Jewelry against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Beach Jewelry is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Jewelry market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Jewelry 1.5M times last year and spent an estimated $442K. The top 5 brands take 41% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $442K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+75.5%
Conversion, latest week
2.2%
Market size, estimated
$442Ka year
Peak month
June8.1× the quietest month
Top search term
beach jewelry242K searches a year

02 · Price

A sale here is worth $13.07.

Listings sell for $13.07 on average, from $7.30 to $25.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $13.07 that is $3K to $7K a year per listing.

Average price
$13.07under the $15 to $100 sweet spot
Price range
$7.30–$25.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #190 within Jewelry Sets. It carries 1,469 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#190in Jewelry Sets
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,469per listing
Listings tracked
39

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Beach Jewelry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

37 falling

Sellers

39

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

41%

Top 20: 80%

Open market

54%

  • Brand 115%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Beach Jewelry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.1×

Search terms

Top Beach Jewelry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach jewelry242K/yr
  • beach jewelry for women255K/yr
  • summer jewelry154K/yr
  • beach necklace166K/yr
  • summer necklace91K/yr
  • summer necklace for women53K/yr
  • beach necklaces for women81K/yr
  • summer jewelry for women53K/yr
  • beachy jewelry88K/yr
  • beachy jewelry for women42K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Jewelry

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“Low quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beach Jewelry questions

Answered from the same tracked data.