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Beach Cooler Bag

Maybe

Search demand grew +216.3% this quarter. But shoppers spend an estimated $55K a year here, so Beach Cooler Bag is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$55K/yr137K searches / yr
90-day growth
+216.3%search demand this quarter
Competition
60%top-5 click share · 13 brands · 17 sellers

Flapen Score

Beach Cooler Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Beach Cooler Bag is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Cooler Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Cooler Bag 137K times last year and spent an estimated $55K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +216.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+216.3%
Conversion, latest week
1.6%
Market size, estimated
$55Ka year
Peak month
June18.9× the quietest month
Top search term
cooler beach bag42K searches a year

02 · Price

A sale here is worth $25.12.

Listings sell for $25.12 on average, from $16.39 to $41.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.12 that is $0 to $3K a year per listing.

Average price
$25.12inside the $15 to $100 sweet spot
Price range
$16.39–$41.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #262 within Luggage. It carries 814 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#262in Luggage
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
814per listing
Listings tracked
21

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Beach Cooler Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

20%

  • Brand 127%
  • Brand 217%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Beach Cooler Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.9×

Search terms

Top Beach Cooler Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooler beach bag42K/yr
  • insulated beach bag32K/yr
  • beach bag cooler24K/yr
  • pool cooler bag7K/yr
  • mini beach cooler5K/yr
  • cooler bag beach5K/yr
  • small beach cooler bag5K/yr
  • bag cooler for beach4K/yr
  • softball cooler5K/yr
  • beach cooler bags4K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Cooler Bag

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
3.5%of orders come back
“This bag is huge”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beach Cooler Bag questions

Answered from the same tracked data.