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Be Kind Sweatshirt

Fail

Demand is soft, at -80.1% this quarter, so Be Kind Sweatshirt is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$7K/yr68K searches / yr
90-day growth
-80.1%search demand this quarter
Competition
38%top-5 click share · 23 brands · 26 sellers

Flapen Score

Be Kind Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Be Kind Sweatshirt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Be Kind Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Be Kind Sweatshirt 68K times last year and spent an estimated $7K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-80.1%
Conversion, latest week
0.5%
Market size, estimated
$7Ka year
Peak month
February12.4× the quietest month
Top search term
be kind sweatshirt women36K searches a year

02 · Price

A sale here is worth $21.97.

Listings sell for $21.97 on average, from $15.10 to $35.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $21.97 that is $0 to $2K a year per listing.

Average price
$21.97inside the $15 to $100 sweet spot
Price range
$15.10–$35.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #16,125 within Fashion Hoodies & Sweatshirts. It carries 1,054 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
90%
Out of stock, average day
16.4%
Average rank
#16,125in Fashion Hoodies & Sweatshirts
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,054per listing
Listings tracked
39

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Be Kind Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

26

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

38%

Top 20: 76%

Open market

35%

  • Brand 118%
  • Brand 214%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Be Kind Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Be Kind Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • be kind sweatshirt women36K/yr
  • be kind sweatshirt17K/yr
  • be kind hoodie10K/yr
  • be kind long sleeve shirts for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Be Kind Sweatshirt

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Weight Light”
46%of negative reviews mention “Size-Overall”
8.5%of orders come back
“Size runs small”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Be Kind Sweatshirt questions

Answered from the same tracked data.