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Be Kind of a Badass Necklace

Fail

Shoppers spend an estimated $9K a year here, so Be Kind of a Badass Necklace is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$9K/yr8K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
73%top-5 click share · 8 brands · 9 sellers

Flapen Score

Be Kind of a Badass Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Be Kind of a Badass Necklace is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Be Kind of a Badass Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Be Kind of a Badass Necklace 8K times last year and spent an estimated $9K. The top 5 brands take 82% of clicks. Demand peaks in Feb–May–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
8.6%
Market size, estimated
$9Ka year
Peak month
February4.6× the quietest month
Top search term
be kind of a badass necklace6K searches a year

02 · Price

A sale here is worth $13.02.

Listings sell for $13.02 on average, from $5.44 to $38.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $13.02 that is $0 to $1K a year per listing.

Average price
$13.02under the $15 to $100 sweet spot
Price range
$5.44–$38.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #32,569 within Pendant Necklaces. It carries 84 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#32,569in Pendant Necklaces
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
84per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Be Kind of a Badass Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • Brand 119%
  • Brand 219%
  • Brand 317%
  • Brand 413%
  • Brand 513%
  • Brand 67%
  • Open — no brand owns it (2 brands, 11%)

Demand

Be Kind of a Badass Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, May, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Be Kind of a Badass Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • be kind of a badass necklace6K/yr
  • be kind of a badass2K/yr
  • be kind of a badass necklace hidden message174/yr

Reviews and returns

What reviews say buyers love and hate about Be Kind of a Badass Necklace

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Quality-Overall”
5.2%of orders come back
“Quality. Very cheap not happy”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Be Kind of a Badass Necklace questions

Answered from the same tracked data.