be kind of a badass necklace
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible83.56avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.44–$38.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 8K searches
According to Flapen's Amazon United States niche tracking, be kind of a badass necklace is a $9K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–May–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
be kind of a badass necklace market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $3K–$7K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #32,569
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 5.9%
- Avg brand age
- 33 months
- Avg seller age
- 248 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
9
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
11%
- SKQIR19%
- HSWYFCJY19%
- FAOYUDAWEI17%
- Angyape13%
- LIU JUN13%
- AIETUE7%
- Open — no brand owns it (2 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -16.9% search growth over the last 90 days.Peak months: Feb, May, Dec · busiest ÷ quietest = 4.6×
Top be kind of a badass necklace search terms
- be kind of a badass necklace6K/yr
- be kind of a badass2K/yr
- be kind of a badass necklace hidden message174/yr
Top be kind of a badass necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKQIR Be Kind of a Badass Necklaces for Women with Hidden Message To Best Friends Bestie Sisters Funny Inspirational Gifts Vertical Bar Rose Gold Pendant Necklaces Jewelry Gag Gifts for Women
SKQIR$9.844.6★142 rev
FAOYUDAWEI Be Kind Of A Tube B Motivational Necklace for Women Stainless Steel Square Pendant with Hidden Message Inspirational Funny Christmas Best Friends Sisters Jewelry Gifts 1.7in Silver
FAOYUDAWEI$10.494.5★133 rev
Angyape Be Kind Of A Badass Bracelet To My Badass Squad Bracelet We Always Have Each Others Back Tubes With Hidden Message Bracelets Friendship Jewelry Gifts For My Best Friend (Black Badass)
Angyape$6.824.1★7 rev
LIU JUN Be Kind Of A Badass Necklace For Women To Best Friends Sorority Sisters Inspirational Square Pendant Stainless Steel Band Friendship Gift Jewelry (Badass Gold)
LIU JUN$13.894.3★14 rev
HSWYFCJY Gold Be Kind of A Badass Necklaces For Women Inspirational Vertical Bar Square Tubes Pendant With Hidden Message Band Friendship Funny Hilarious Sarcastic Jewelry Gift
HSWYFCJY$9.284.6★179 rev
Newest
by launch dateSKQIR Be Kind of a Badass Necklaces for Women with Hidden Message To Best Friends Bestie Sisters Funny Inspirational Gifts Vertical Bar Rose Gold Pendant Necklaces Jewelry Gag Gifts for Women
SKQIR$9.84142 rev
Angyape Be Kind Of A Badass Bracelet To My Badass Squad Bracelet We Always Have Each Others Back Tubes With Hidden Message Bracelets Friendship Jewelry Gifts For My Best Friend (Black Badass)
Angyape$6.827 rev
AIETUE Be Kind of a Badass Necklace For Women Rose Gold Silver Black Pendant Hidden Message Necklace We Always Have Each Others Back Friendship Funny Holiday Jewelry Meaningful Gift (Black)
AIETUE$5.444 rev
Be Kind of A B Necklace: 925 Sterling Silver Be Kind Necklaces with Hidden Message for Women 3D Vertical Bar Pendant Necklace Best Friend Sisters Friendship Sorority Gifts Jewelry for Woman
Step Forward$38.1874 rev
HSWYFCJY Gold Be Kind of A Badass Necklaces For Women Inspirational Vertical Bar Square Tubes Pendant With Hidden Message Band Friendship Funny Hilarious Sarcastic Jewelry Gift
HSWYFCJY$9.28179 rev
Trending
90-day click momentumFAOYUDAWEI Be Kind Of A Tube B Motivational Necklace for Women Stainless Steel Square Pendant with Hidden Message Inspirational Funny Christmas Best Friends Sisters Jewelry Gifts 1.7in Silver
FAOYUDAWEI$10.494.5★
Thank You for Being My Badass Tribe Friend Necklaces Triangles Pendant Necklace Badass Squad Necklace Badass Tribe Necklace Perfect Friendship Gift for Best Friends for Women (16.5IN 1Pcs)
HORNEDI$13.304.9★
LIU JUN Be Kind Of A Badass Necklace For Women To Best Friends Sorority Sisters Inspirational Square Pendant Stainless Steel Band Friendship Gift Jewelry (Badass Gold)
LIU JUN$13.894.3★
Angyape Be Kind Of A Badass Bracelet To My Badass Squad Bracelet We Always Have Each Others Back Tubes With Hidden Message Bracelets Friendship Jewelry Gifts For My Best Friend (Black Badass)
Angyape$6.824.1★
HSWYFCJY Rose gold Be Kind of A Badass Necklaces For Women Inspirational Vertical Bar Square Tubes Pendant With Hidden Message Band Friendship Funny Hilarious Sarcastic Jewelry Gift
HSWYFCJY$9.974.6★
What buyers say about be kind of a badass necklace
What buyers praise and complain about, mined from review topics.What buyers complain about
“Quality. Very cheap not happy”
Top return reasons
Common questions
- Is be kind of a badass necklace profitable to sell on Amazon United States?
- The niche generates $9K/yr across 9 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the be kind of a badass necklace niche?
- 8 brands and 9 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in be kind of a badass necklace?
- Top complaints mined from reviews: Quality-Overall. The return rate is 5.2% — above our launch gate.
- When does demand for be kind of a badass necklace peak?
- Demand peaks in Feb–May–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the be kind of a badass necklace niche?
- Listings span $5.44–$38.18; the average listing price is $13.02 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.