bbl jacket
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$22.81avg listing price — sweet spot $15–$100
Price range
Great$14.35–$39.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,879.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay$171K$171K/yr · 2.1M searches
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bbl jacket is a $171K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
bbl jacket market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $182K–$228K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 2.2%
- Avg brand age
- 37 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
34
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
27%
Top 20: 62%
Open market
34%
- AVGO23%
- Dalavch10%
- GYM RAINBOW10%
- MAGCOMSEN8%
- Gihuo7%
- 90 Degree By Reflex7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top bbl jacket search terms
- workout jacket214K/yr
- workout jackets for woman262K/yr
- bbl jacket250K/yr
- define jacket219K/yr
- athletic jacket women166K/yr
- gym jacket for women114K/yr
- running jackets for women152K/yr
- running jacket124K/yr
- track jacket women59K/yr
- yoga jacket81K/yr
Top bbl jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dalavch 3 Pack Womens Cropped Full Zip up Workout Jacket Slim Fit Running Athletic Gym Yoga Sports Jacket with Thumb Holes 1 Black 1 Pink 1 Blue Medium
Dalavch$29.774.4★985 rev
AVGO Womens Cropped Running Workout Jackets Zip Slim Fit Athletic Tops with Thumb Holes(Black S)
AVGO$24.704.6★1,407 rev
90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large
90 Degree By Reflex$36.784.5★8,574 rev
MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L
MAGCOMSEN$22.344.4★3,585 rev
Gihuo Womens Athletic Full Zip Lightweight Workout Jacket Cropped Gym Yoga Track Jacket with Thumb Holes (Black Medium)
Gihuo$16.844.4★9,650 rev
Newest
by launch date
SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black M)
SUUKSESS$39.98225 rev
AVGO Womens Slim Fit Cropped Jacket Full Zip Lightweight Workout Tops Long Sleeve Running Yoga Top with Thumb Holes (Black Medium)
AVGO$17.59235 rev
GYM RAINBOW Workout Jackets for Woman Lightweight Athletic Full Zip Running Jacket BBL Crop Tops With Thumb Holes(#1 Black Medium)
GYM RAINBOW$17.47248 rev
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Black M)
AVGO$24.97219 rev
GYM RAINBOW Workout Jackets for Woman Lightweight Athletic Full Zip Running Jacket BBL Crop Tops With Thumb Holes(#1 Black Small)
GYM RAINBOW$17.47248 rev
Trending
90-day click momentum
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Beige S
Locachy$22.984.5★
GYM RAINBOW Workout Jackets for Woman Lightweight Athletic Full Zip Running Jacket BBL Crop Tops With Thumb Holes(#1 Black Small)
GYM RAINBOW$17.474.7★
Amazon Essentials Womens Active FormFlex Buttery Soft Slim Fit Full Zip Workout Jacket with Thumb Holes Flamingo Pink Large
Amazon Essentials$23.704.5★
GYM RAINBOW Workout Jackets for Woman Lightweight Athletic Full Zip Running Jacket BBL Crop Tops With Thumb Holes(#1 Black Medium)
GYM RAINBOW$17.474.7★
90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - XL
90 Degree By Reflex$36.494.5★
What buyers say about bbl jacket
What buyers praise and complain about, mined from review topics.What buyers love
“FIts well”
“Overall great product for your money”
“Its comfortable for the most part”
“Great for walking”
“Nice and lightweight”
“Good material”
“Great for the price”
“The colors are beautiful”
“As Advertised”
“Very durable”
What buyers complain about
“Tight fit”
“Too expensive for the quality”
“The zipper was cheap”
“Super thin”
“Color is not as expected”
“To heavy for me”
“Too thin”
“it doesnt look like the picture”
“Leaking after 11 months”
“cheap material”
Top return reasons
Common questions
- Is bbl jacket profitable to sell on Amazon United States?
- The niche generates $171K/yr across 65 tracked products. 12 of 21 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the bbl jacket niche?
- 27 brands and 34 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in bbl jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 5.5% — above our launch gate.
- When does demand for bbl jacket peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bbl jacket niche?
- Listings span $14.35–$39.98; the average listing price is $22.81 (sweet spot $15–$100). The average incumbent carries 2,880 reviews — the moat a new listing must climb.