baublebar
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$29.58avg listing price — sweet spot $15–$100
Review moat
Great315.05avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.51–$56.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+74.1%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$321K$321K/yr · 1.1M searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baublebar is a $321K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
baublebar market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $177K–$237K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,871
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 12.8%
- Avg brand age
- 29 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
21
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
47%
Top 20: 78%
Open market
10%
- BaubleBar66%
- adoyi12%
- Hoifu4%
- SHINUS BOHO3%
- LILIE&WHITE2%
- Gokeey2%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +74.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Top baublebar search terms
- baublebar551K/yr
- baublebar necklace128K/yr
- bauble bar69K/yr
- baublebar bracelets84K/yr
- baublebar earrings96K/yr
- bauble bar bracelet30K/yr
- resin necklace21K/yr
- bauble bar necklace14K/yr
- bubble bar jewelry18K/yr
- baublebar jewelry23K/yr
Top baublebar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BaubleBar Pisa Necklace 6mm Bead Size
BaubleBar$39.943.8★52 rev
adoyi Gold Bracelets for Women 14K Gold Plated Beaded Stretch Bracelet Strand Bead Ball Bracelets stack Set Trendy Adjustable Non Tarnish Jewelry Sets for Womens Gifts
adoyi$13.074.5★2,772 rev
BaubleBar Pisa Necklace 4mm Bead Size
BaubleBar$35.803.8★52 rev
BaubleBar Happy Hour Gift Set of 4 Trendy Earrings Novelty Jewelry
BaubleBar$26.544.4★116 rev
Hoifu Boho Colorful Beaded Necklace with Gold Bubble Letter A-Z Pendant Handmade Trendy Beach Initial Necklace Chain 14K Gold-Plated Natural Stone Choker Perfect Jewelry Gift for Women (Gold A)
Hoifu$25.104.5★103 rev
Newest
by launch date
BaubleBar Greta Waterproof Ring Set Size 7
BaubleBar$56.661 rev
BaubleBar Melanie Waterproof Criss-Cross Ring Size 9
BaubleBar$36.281 rev
BaubleBar Camille Waterproof Ring Set Size 8
BaubleBar$53.501 rev
VLINRAS Bubble Initial Bracelets for Women Green Rope Knotty Puffy M Letter Bracelet for Friends Gift for Mom Daughter
VLINRAS$11.7670 rev
LILIE&WHITE Green Resin Beaded Necklaces for Women Fashionable chunky Boho Beaded Necklace Chic Statement Necklace Jewelry Gift
LILIE&WHITE$14.27606 rev
Trending
90-day click momentumBaubleBar Camille Waterproof Ring Set Size 8
BaubleBar$53.501.0★
BaubleBar Greta Waterproof Ring Set Size 7
BaubleBar$56.661.0★
BaubleBar Melanie Waterproof Criss-Cross Ring Size 9
BaubleBar$36.281.0★
KELORIS PATH Beaded Gemstone Necklaces for Women Boho Colorful Bead Choker Necklace Natural Stone Handmade Summer Jewelry for Beach (Passionate)
KELORIS PATH$18.684.7★
J&C DIY IMAGE Bubble Letter Pendant Charm Necklace for Womens Handmade Trendy Initial Necklaces Choker 14K Gold Colorful Natural Stone Beaded Necklace Perfect Jewelry Gift for Wife Girlfriends Sisters. (Letter C Gold)
J&C DIY IMAGE$16.144.4★
What buyers say about baublebar
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality jewelry”
“color is pretty”
“Money well spent”
“Great gift”
“Fit perfect”
“As advertised”
“Great style”
“The case feels durable”
“The necklace is lightweight”
“it keeps her busy for a while”
What buyers complain about
“Way too yellow”
“Too large”
“Low quality”
“Looks expensive”
“Broken”
“Description is inaccurate”
“Gold was too gold”
“Looks very plastic”
“They're heavy”
“Do not buy.... Cheap & Flimsy”
Top return reasons
Common questions
- Is baublebar profitable to sell on Amazon United States?
- The niche generates $321K/yr across 40 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is +74.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the baublebar niche?
- 14 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in baublebar?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 2.5%.
- When does demand for baublebar peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.2× the quietest.
- What does it cost to enter the baublebar niche?
- Listings span $8.51–$56.66; the average listing price is $29.58 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.