batman pajamas
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$23.75avg listing price — sweet spot $15–$100
Review moat
Great282.08avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.33–$46.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 359K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, batman pajamas is a $34K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
batman pajamas market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $59K–$71K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #7,779
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 83%
- Out of stock
- 15.5%
- Avg brand age
- 40 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
19 flat
Sellers
34
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
14%
Top 20: 40%
Open market
12%
- INTIMO26%
- DC Comics24%
- Bioworld15%
- WARNER BROS10%
- BATMAN9%
- Bellabu Bear5%
- Open — no brand owns it (13 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top batman pajamas search terms
- batman pajamas94K/yr
- batman pjs39K/yr
- batman pajama pants52K/yr
- batman pj pants38K/yr
- batman pajamas men22K/yr
- batman pants17K/yr
- batman pajamas for boys10K/yr
- batman pjs for boys11K/yr
- batman pajamas 5t9K/yr
- mens batman pajamas13K/yr
Top batman pajamas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DC Comics Justice League Toddler Boys Costume Short Sleeve Graphic Tee and Elastic Waist Shorts Sleep Set with Detachable Cape Heather Grey Batman 5T
DC Comics$24.554.8★93 rev
DC Comics Batman Kids Toddler Girls Boys 3-Piece Snug Fit Pjs Short Sleeve Shirt and Pants Pajama Set Blue 9Y
WARNER BROS$25.424.7★30 rev
DC Comics Batman Mens Bat Symbol Icon Retro Character Sleep Pajama Pants (Large)
INTIMO$27.994.6★127 rev
LEGO Batman Pajamas for Boys 2-Piece Polyester Shirt and Shorts Set Black/Yellow 8
LEGO$12.944.7★73 rev
DC Comics Boys Batman Four-Piece Pajama Set Grey Bat 10
DC Comics$15.664.4★287 rev
Newest
by launch date
WARNER BROS Batman Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler to Big Kids
WARNER BROS$20.0023 rev
DC Comics Batman Kids Toddler Girls Boys 3-Piece Snug Fit Pjs Short Sleeve Shirt and Pants Pajama Set Blue 9Y
WARNER BROS$25.4230 rev
DC Comics Batman Kids Toddler Girls Boys 3-Piece Snug Fit Pjs Short Sleeve Shirt and Pants Pajama Set Blue 5T
WARNER BROS$27.0330 rev
DC Comics Batman Kids Toddler Girls Boys 3-Piece Snug Fit Pjs Short Sleeve Shirt and Pants Pajama Set Blue 4T
WARNER BROS$26.9430 rev
COCO BRANDS Batman Mens Pajama Pants - Cozy PJ Lounge Sleep Pants with Pockets Sleepwear for Men & Women Size X-Large Gray Logo Print Batman
COCO BRANDS$20.0338 rev
Trending
90-day click momentum
Bellabu Bear Batman Kids Shorts Set for Boys & Girls Matching Family Pajamas Rayon from Bamboo 6Y (Batman 6Y) Black
Bellabu Bear$26.425.0★
DC Comics Justice League Batman Little Boys Graphic T-Shirt Tank Top and Shorts 3 Piece Yellow 5
DC Comics$24.704.7★
COCO BRANDS Batman Mens Pajama Pants - Cozy PJ Lounge Sleep Pants with Pockets Sleepwear for Men & Women Size X-Large Gray Logo Print Batman
COCO BRANDS$20.034.6★
WARNER BROS Batman Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler to Big Kids
WARNER BROS$20.005.0★
DC Comics Batman Kids Toddler Girls Boys 3-Piece Snug Fit Pjs Short Sleeve Shirt and Pants Pajama Set Blue 5T
WARNER BROS$27.034.7★
What buyers say about batman pajamas
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Amazing quality”
“theyre extremely comfortable”
“softness intact”
“Good value for price”
“Was a gift for my grandson”
“Very soft material”
“Looks like picture”
“Cute design,”
“style”
What buyers complain about
“were a little short”
“The print was not properly centered”
“No pockets :”
“a little thin”
“DO NOT WASH”
“Pants logo came off in first washing”
“But photo is misleading”
“Rough material”
“the elastic band around the waist gave my son a rash even after I washed it”
“its really disappointing that its already ripped somewhere”
Top return reasons
Common questions
- Is batman pajamas profitable to sell on Amazon United States?
- The niche generates $34K/yr across 156 tracked products. 3 of 33 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the batman pajamas niche?
- 19 brands and 34 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in batman pajamas?
- Top complaints mined from reviews: Size-Overall, Print Quality, Pockets/Compartments. The return rate is 3.8%.
- When does demand for batman pajamas peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the batman pajamas niche?
- Listings span $8.33–$46.16; the average listing price is $23.75 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.