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Batman Backpack

Fail

Buyers convert on only 0.6% of searches, so Batman Backpack is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$78K/yr427K searches / yr
90-day growth
+102.5%search demand this quarter
Competition
87%top-5 click share · 7 brands · 14 sellers

Flapen Score

Batman Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Batman Backpack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Batman Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Batman Backpack 427K times last year and spent an estimated $78K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 427K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +102.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
427K
Growth, 90 days vs prior 90
+102.5%
Conversion, latest week
0.6%
Market size, estimated
$78Ka year
Peak month
August21.5× the quietest month
Top search term
batman backpack320K searches a year

02 · Price

A sale here is worth $31.44.

Listings sell for $31.44 on average, from $19.49 to $44.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.44 that is $3K to $8K a year per listing.

Average price
$31.44inside the $15 to $100 sweet spot
Price range
$19.49–$44.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #1,440 within Backpacks. It carries 830 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#1,440in Backpacks
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
830per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Batman Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

3%

  • Brand 156%
  • Brand 219%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Batman Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 21.5×

Search terms

Top Batman Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batman backpack320K/yr
  • batman backpack adult25K/yr
  • batman bookbag16K/yr
  • batman backpack kids13K/yr
  • lego batman backpack11K/yr
  • batman backpacks8K/yr
  • backpack batman5K/yr
  • batman backpack with lunch box5K/yr
  • kids batman backpack5K/yr
  • batman kids backpack6K/yr

Reviews and returns

What reviews say buyers love and hate about Batman Backpack

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Material Quality”
4.5%of orders come back
“Cheap material”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Batman Backpack questions

Answered from the same tracked data.