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Batman Backpack

Fail

Buyers convert on only 0.6% of searches, so Batman Backpack is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$78K/yr427K searches / yr
90-day growth
+102.5%search demand this quarter
Competition
87%top-5 click share · 7 brands · 14 sellers

Flapen Score

Batman Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Batman Backpack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Batman Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Batman Backpack 427K times last year and spent an estimated $78K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 427K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +102.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
427K
Growth, 90 days vs prior 90
+102.5%
Conversion, latest week
0.6%
Market size, estimated
$78Ka year
Peak month
August21.5× the quietest month
Top search term
batman backpack320K searches a year

02 · Price

A sale here is worth $31.44.

Listings sell for $31.44 on average, from $19.49 to $44.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.44 that is $3K to $8K a year per listing.

Average price
$31.44inside the $15 to $100 sweet spot
Price range
$19.49–$44.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #1,440 within Backpacks. It carries 830 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#1,440in Backpacks
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
830per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Batman Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

$0$12K$23K$35K$47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

3%

  • Character World56%
  • AI ACCESSORY INNOVATIONS19%
  • BATMAN6%
  • Simple Modern6%
  • Fast Forward5%
  • Space Junk4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Batman Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 21.5×

Search terms

Top Batman Backpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • batman backpack320K/yr
  • batman backpack adult25K/yr
  • batman bookbag16K/yr
  • batman backpack kids13K/yr
  • lego batman backpack11K/yr
  • batman backpacks8K/yr
  • backpack batman5K/yr
  • batman backpack with lunch box5K/yr
  • kids batman backpack5K/yr
  • batman kids backpack6K/yr

Reviews and returns

What reviews say buyers love and hate about Batman Backpack

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Material Quality”
4.5%of orders come back
“Cheap material”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Batman Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data