bathing suit shorts
Worth a lookShows demand growing +171.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+171.0%90-day search growth — must beat 0% to launch
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.26avg listing price — sweet spot $15–$100
Price range
Great$10.53–$41.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,054.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 742K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad13.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, bathing suit shorts is a $97K/yr Amazon United States market (742K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
bathing suit shorts market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $101K–$126K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.2%
- Avg brand age
- 33 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
56 rising
Sellers
63
Top-5 brand share
33%
Top 20: 77%
Top-5 click share
17%
Top 20: 42%
Open market
62%
- Yonique10%
- ZAFUL7%
- Tempt Me6%
- MakeMeChic5%
- Bonneuitbebe5%
- Holipick5%
Top bathing suit shorts search terms
- bathing suit shorts150K/yr
- bathing suit shorts women113K/yr
- swimsuit shorts women81K/yr
- swimsuit shorts68K/yr
- womens bathing suit shorts58K/yr
- bathing suit shorts for women35K/yr
- womens swimsuit shorts31K/yr
- swim suit shorts29K/yr
- swim shorts set25K/yr
- shorts swimsuit24K/yr
Top bathing suit shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lecieldusoir Womens Swim Shorts High Waisted Bathing Suit Bottoms Swimsuit Boy Shorts Swimwear Bikini Board Shorts Black
Lecieldusoir$17.204.5★5,880 rev
Tempt Me Womens Swim Shorts High Waisted Swimsuit Shorts Black Adjustable Ruched Side Boyshorts Tummy Control Bathing Suit Bottom M
Tempt Me$19.824.5★314 rev
Yonique Womens Swim Shorts Bathing Suits Bottoms Swimsuit Bottoms(Available in Plus) Black L
Yonique$18.374.5★229 rev
IUGA Womens 5 Swim Board Shorts Stretchy High Waisted Beach Shorts for Women Quick Dry UPF 50+ Swimsuit Bottoms with Liner Black
IUGA$19.924.4★1,255 rev
Tournesol Womens Swim Shorts High Waisted Bathing Suit Bottoms Tummy Control Swimsuit Tankini Boy Shorts Black
Tournesol$18.424.4★7,830 rev
Newest
by launch date
WDIRARA Womens Polka Dots 2 Piece Swimsuit Triangle Halter Bikini Set Boyshorts Bathing Suit Light Yellow X-Small
WDIRARA$25.8346 rev
ZAFUL Womens Tankini Swimsuits V Neck Halter Top with Boyshorts Bottom Tummy Control Two Piece Bathing Suit Blue Stripe S
ZAFUL$35.64135 rev
ZAFUL Green Womens Striped Bikini Shorts Sets Bow Halter Triangle Bikini Two Piece Bathing Suit Shorts Knit Crochet Boyshort Swimsuits for Resort Wear M
ZAFUL$29.0077 rev
Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 XL
Daci$41.451,010 rev
MakeMeChic Womens Polka Dots Triangle Bikini Sets Swim Shorts Y2K Leopard Striped Bathing Suit Swimsuit Yellow Brown Large
MakeMeChic$25.18141 rev
Trending
90-day click momentum
Vogueric Womens Swim Shorts Swimsuit Boy Shorts Tie Side Bathing Suit Bottom Bikini Board Shorts Black Medium
Vogueric$19.224.1★
WDIRARA Womens Polka Dots 2 Piece Swimsuit Triangle Halter Bikini Set Boyshorts Bathing Suit Light Yellow X-Small
WDIRARA$25.834.3★
Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 XL
Daci$41.454.6★
Yonique Womens Swim Shorts Bathing Suits Bottoms Swimsuit Bottoms(Available in Plus) Black M
Yonique$18.404.4★
AIMAGE Womens 3 Swim Board Shorts High Waisted Bathing Suit Bottoms Boy Shorts Adjustable Ruched Side Bikini Shorts Black Large
AI'MAGE$14.904.4★
What buyers say about bathing suit shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“So comfortable”
“Beautifully made”
“Comfortable and stylish”
“Color is accurate”
“Excellent material”
“best swim shorts”
“Great Pockets”
“Exactly as described”
“Great Value”
What buyers complain about
“Doesn't fit”
“Poor quality, sizing is not correct”
“Not comfortable”
“Colors on shorts dont match the top”
“is not flattering”
“didn't have the stretch I expected”
“Cheap material”
“just a bit too small in the cup area”
“The waist is too big”
“did not hold up”
Top return reasons
Common questions
- Is bathing suit shorts profitable to sell on Amazon United States?
- The niche generates $97K/yr across 152 tracked products. 30 of 55 products launched in the last 360 days are still selling. 90-day search growth is +171.0%. Flapen's verdict: Worth a look (62/100).
- How competitive is the bathing suit shorts niche?
- 56 brands and 63 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in bathing suit shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 13.4% — above our launch gate.
- What does it cost to enter the bathing suit shorts niche?
- Listings span $10.53–$41.69; the average listing price is $25.26 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.