Is bat necklace profitable to sell on Amazon United States?

The niche generates $63K/yr across 30 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (45/100).

How competitive is the bat necklace niche?

25 brands and 32 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in bat necklace?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.6%.

When does demand for bat necklace peak?

Demand peaks in Sep–Oct; the busiest month runs 6.0× the quietest.

What does it cost to enter the bat necklace niche?

Listings span $4.00–$29.77; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.

bat necklace

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Review moat

Great286.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.58

avg listing price — sweet spot $15–$100

Price range

Good$4.00–$29.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Growth

Okay+6.9%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 402K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, bat necklace is a $63K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

bat necklace market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $81K–$109K; units × avg price
Conversion rate: 1.2%
Avg BSR: #3,493
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.3%
Avg brand age: 32 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

58%

Top 20: 89%

Open market

34%

Inactwin19%
Kicomvi16%
Salircon16%
LIRUNQIN7%
Sacina4%
NEWITIN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 6.0×

Open Trend

Top bat necklace search terms

emo necklace76K/yr -1.3%0.7% conv.
alt necklaces43K/yr +17.2%0.6% conv.
bat necklace76K/yr +17.3%0.5% conv.
alt necklace24K/yr +21.6%0.4% conv.
bat jewelry25K/yr -2.4%0.1% conv.
emo necklaces21K/yr -9.2%0.6% conv.
alternative necklaces14K/yr +6.5%0.4% conv.
necklace alt10K/yr +10.8%0.4% conv.
bat necklace for women21K/yr -8.0%0.4% conv.
silver alt jewelry6K/yr +98.6%0.5% conv.

All search terms

Top bat necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Inactwin Star Y2k Silver Necklace Grunge Layered Necklace Cute Aesthetic Stack Toggle Chain Necklaces Gothic Vintage Emo Jewelry Set for Women (3pc Silver -2)

Inactwin$7.834.4★166 rev

Kicomvi Evil Heart Bat Wing Necklaces Halloween Punk Demon Dragon Wing Love Heart Blue Evil Eye Pendant Necklace Couple Family Friendship Necklace Jewelry-black

Kicomvi$4.004.1★143 rev

Salircon 2 Pieces Silver Star Necklace Y2K Jewelry Set Grunge Necklace Kawaii Cute Necklaces Aesthetic Vintage Emo Jewelry (Silver 1)

Salircon$9.694.3★657 rev

NEWITIN 45 Pieces Silver Jewelry Set for Women Party Costume Punk Jewelry Set Goth Grunge Y2k Accessories Vintage Gothic Necklaces Bracelets Earrings Rings for Women Men

NEWITIN$16.153.8★39 rev

LIRUNQIN 12PCS Y2K Style Necklace Set - Grunge Emo Gothic Accessories Vintage Silvery Jewelry Star Necklace for Kawaii Clothes & Y2K Aesthetic

LIRUNQIN$15.344.5★30 rev

Newest

by launch date

Fscwlmon 5 Pcs Layered Star Grunge Emo Studded Bracelets Goth Necklace Set for Women Men Y2K Star Guitar Gothic Choker Punk Rock Spiked Leather Bracelets 80s Emo Accessories Y2K Goth Jewelry Gifts XX

Fscwlmon$13.6013 rev

5mo ago

6PCS Y2K Necklace Grunge Jewelry Set for Women Silver Vintage Punk Emo Necklace Alt Jewelry Star Sun Pentagram Spiral Necklace Stainless Steel Punk Alt Alternative Jewelries Emo Gothic Accessories.

ULODJFN$9.858 rev

7mo ago

JATEBI 9 PCS Y2K Gothic Necklace Set - Grunge Emo Gothic Accessories Heart and Star Necklace for Women Retro Emo Jewelry Accessories for Rocker Outfits

JATEBI$14.1113 rev

8mo ago

MJFSGYO Y2K Swirl Necklace for Women Cute Fairy Emo Spiral Pendant Necklace Grunge Accessories Alt Jewelry Gift for Women

MJFSGYO$6.396 rev

8mo ago

Tapp Collections 316L Stainless Steel Superhero Bat-woman Pendant Necklace - Black Color

Tapp Collections$16.60259 rev

1y ago

What buyers say about bat necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great variety and very beautiful pieces”

Value For Money15%

“Worth it”

Advertised Vs Actual Product9%

“As pictured”

Shape/Style7%

“I really enjoy the style”

Size-Overall5%

“fits well”

Gifting Purpose4%

“my cousin is very satisfied with this gift”

Durability4%

“It's pretty decent in that it has survived a few years now”

Color3%

“Pretty”

Design-Overall3%

“The detail work holds up to a close look”

Ease Of Use2%

“Easy Bundle Purchase”

What buyers complain about

Durability22%

“Broke within a month”

Quality-Overall18%

“Not made good”

Size-Overall12%

“WAY too big”

Chain/Key Quality8%

“the chains were garbage”

Value For Money3%

“Cheap”

Color3%

“Fair warning, rubbing it or fiddling with it is gonna change the color,”

Material Quality3%

“Extremely cheap material”

Strength3%

“rather flimsy”

Defective Material/Parts3%

“2 of them came broken”

Neck Fit3%

“if you have a thicker neck this might not work”

Top return reasons

Size-Overall27%

Quality-Overall15%

Advertised Vs Actual Product9%

Chain/Key Quality8%

Neck Fit6%

Defective Material/Parts5%

Material Quality5%

Shape/Style4%

Value For Money2%

Fastener Quality2%

Common questions

Is bat necklace profitable to sell on Amazon United States?: The niche generates $63K/yr across 30 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (45/100).
How competitive is the bat necklace niche?: 25 brands and 32 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in bat necklace?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.6%.
When does demand for bat necklace peak?: Demand peaks in Sep–Oct; the busiest month runs 6.0× the quietest.
What does it cost to enter the bat necklace niche?: Listings span $4.00–$29.77; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.