Is basketball shoes profitable to sell on Amazon United States?

The niche generates $790K/yr across 239 tracked products. 26 of 68 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (48/100).

How competitive is the basketball shoes niche?

27 brands and 325 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in basketball shoes?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.9% — above our launch gate.

When does demand for basketball shoes peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 4.9× the quietest.

What does it cost to enter the basketball shoes niche?

Listings span $24.27–$129.79; the average listing price is $60.45 (sweet spot $15–$100). The average incumbent carries 2,893 reviews — the moat a new listing must climb.

basketball shoes

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Competition

Incredible11%

top-5 click share — an open shelf

Avg price

Great$60.45

avg listing price — sweet spot $15–$100

Market size

Good$790K

$790K/yr · 9.3M searches

Price range

Good$24.27–$129.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,892.66

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, basketball shoes is a $790K/yr Amazon United States market (9.3M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

basketball shoes market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $756K–$907K; units × avg price
Conversion rate: 0.1%
Avg BSR: #366
Page quality: 0%
Prime: 95%
Sponsored: 74%
Out of stock: 10.1%
Avg brand age: 42 months
Avg seller age: 121 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

325

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

11%

Top 20: 30%

Open market

23%

Nike29%
PEAK16%
adidas13%
Under Armour10%
Reebok5%
ANTA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.9×

Open Trend

Top basketball shoes search terms

basketball shoes3.4M/yr -27.0%0.0% conv.
mens basketball shoes1.1M/yr -27.0%0.1% conv.
basketball shoes for men878K/yr -16.9%0.1% conv.
nike basketball shoes525K/yr +2.9%0.0% conv.
lebron basketball shoes165K/yr +24.6%0.0% conv.
boys basketball shoes546K/yr -52.3%0.1% conv.
womens basketball shoes459K/yr -35.1%0.1% conv.
adidas basketball shoes182K/yr -0.9%0.0% conv.
kids basketball shoes267K/yr -44.1%0.1% conv.
basketball shoes men174K/yr -15.4%0.1% conv.

All search terms

Top basketball shoes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PEAK High Top Mens Basketball Shoes Streetball Master Breathable Non Slip Outdoor Sneakers Cushioning Workout Shoes for Fitness

PEAK$64.254.5★9,576 rev

Under Armour Unisex Lockdown 7 (600) Red/Black/Red 11 US

Under Armour$48.134.6★3,940 rev

PEAK High Top Mens Basketball Shoes Lou Williams Streetball Master Breathable Non Slip Outdoor Sneakers Cushioning Workout Shoes for Fitness 7 US

PEAK$61.284.5★9,576 rev

PEAK High Top Mens Basketball Shoes Streetball Master Breathable Non Slip Outdoor Sneakers Cushioning Workout Shoes for Fitness Pink US Size 9.5

PEAK$63.774.5★9,576 rev

Nike Mens Precision 8 Mid Basketball Shoes White/Black-Pinksicle-Black 10

Nike$41.614.4★385 rev

Newest

by launch date

ANTA Mens Kyrie Irving Kai 1 Speed Basketball Shoes 9.5

ANTA$67.70203 rev

8mo ago

Nike Mens Precision 8 Mid Basketball Shoes White/Royal Pulse-Hydrogen Blue 9.5

Nike$69.22385 rev

11mo ago

Nike Mens Precision 8 Mid Basketball Shoes Anthracite/Sail-Wolf Grey-Sail 12

Nike$65.37385 rev

11mo ago

adidas Unisex Dame X Basketball Shoes Zero Metallic/Black/Court Green Men 10.5 Women 11.5 Medium

adidas$56.39219 rev

1y ago

Nike Mens Precision 8 Mid Basketball Shoes White/Black-Pinksicle-Black 10

Nike$41.61385 rev

1y ago

What buyers say about basketball shoes

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall21%

“So comfortable”

Size-Overall20%

“Hes fits all his equipment”

Quality-Overall11%

“Awesome Quality”

Value For Money11%

“Good Value”

Durability5%

“Durable material”

Color4%

“Cool Colors”

Exercise/Sports Suitability3%

“These are the best gym shoes ever made I used them when I was roofing”

Shape/Style2%

“They were stylish”

Advertised Vs Actual Product2%

“As advertised”

Storage Capacity2%

“Lots of room”

What buyers complain about

Size-Overall27%

“Too big”

Durability9%

“Started falling apart after 2 weeks”

Quality-Overall6%

“Not as high quality either”

Product Condition6%

“Looked worn when arrived”

Comfort-Overall4%

“Not comfortable”

Stitch/Finish/Polish2%

“Appears to be a sewing defect in one of the shoes I got”

Material Quality2%

“Cheaply made”

Width2%

“The extra wide is so extra either”

Pain Relief-Overall2%

“I experienced significant pain in the left heel”

Color2%

“Red Dye bleeds onto foot and sock”

Top return reasons

Size-Overall31%

Feet Fit30%

Width13%

Length11%

Advertised Vs Actual Product2%

Comfort-Overall2%