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Basketball Necklace

Fail

Demand is soft, at -55.6% this quarter, so Basketball Necklace is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$74K/yr252K searches / yr
90-day growth
-55.6%search demand this quarter
Competition
47%top-5 click share · 35 brands · 43 sellers

Flapen Score

Basketball Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Basketball Necklace is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basketball Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Basketball Necklace 252K times last year and spent an estimated $74K. The top 5 brands take 55% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-55.6%
Conversion, latest week
2.1%
Market size, estimated
$74Ka year
Peak month
December6.0× the quietest month
Top search term
basketball necklace81K searches a year

02 · Price

A sale here is worth $13.69.

Listings sell for $13.69 on average, from $5.47 to $57.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.69 that is $0 to $1K a year per listing.

Average price
$13.69under the $15 to $100 sweet spot
Price range
$5.47–$57.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,166 within Jewelry. It carries 518 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#2,166in Jewelry
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
518per listing
Listings tracked
44

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Basketball Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

35 falling

Sellers

43

Top-5 brand share

55%

Top 20: 87%

Top-5 click share

47%

Top 20: 78%

Open market

41%

  • Brand 118%
  • Brand 214%
  • Brand 312%
  • Brand 49%
  • Brand 54%
  • Brand 64%

Demand

Basketball Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Basketball Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basketball necklace81K/yr
  • basketball chain26K/yr
  • basketball necklace for boys32K/yr
  • basketball jewelry23K/yr
  • basketball necklace for girls28K/yr
  • basketball jewelry for women10K/yr
  • basketball pendant5K/yr
  • basketball necklaces6K/yr
  • basketball chains4K/yr
  • basketball chains for boys6K/yr

Reviews and returns

What reviews say buyers love and hate about Basketball Necklace

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Durability”
1.5%of orders come back
“Broke within a month of wearing”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Basketball Necklace questions

Answered from the same tracked data.