Is basketball necklace profitable to sell on Amazon United States?

The niche generates $74K/yr across 44 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -55.6%. Flapen's verdict: Skip it (47/100).

How competitive is the basketball necklace niche?

35 brands and 43 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in basketball necklace?

Top complaints mined from reviews: Durability, Size-Overall, Rusts/Corrodes. The return rate is 1.5%.

When does demand for basketball necklace peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 6.0× the quietest.

What does it cost to enter the basketball necklace niche?

Listings span $5.47–$57.96; the average listing price is $13.69 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.

basketball necklace

Skip it

Soft demand (-55.6% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Great$5.47–$57.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good518.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.69

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$74K

$74K/yr · 252K searches

Growth

Bad-55.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, basketball necklace is a $74K/yr Amazon United States market (252K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

basketball necklace market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $82K–$110K; units × avg price
Conversion rate: 2.1%
Avg BSR: #2,166
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 3.9%
Avg brand age: 30 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

35 falling

Sellers

Top-5 brand share

55%

Top 20: 87%

Top-5 click share

47%

Top 20: 78%

Open market

41%

XOYOYZU18%
Willtok14%
Fervia12%
tenghong20219%
Steeltime4%
VULETO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -55.6% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.0×

Open Trend

Top basketball necklace search terms

basketball necklace81K/yr -56.5%1.2% conv.
basketball chain26K/yr -29.4%1.2% conv.
basketball necklace for boys32K/yr -55.0%1.3% conv.
basketball jewelry23K/yr -49.6%0.4% conv.
basketball necklace for girls28K/yr -72.9%1.6% conv.
basketball jewelry for women10K/yr -58.2%0.4% conv.
basketball pendant5K/yr -33.1%1.1% conv.
basketball necklaces6K/yr -64.0%1.1% conv.
basketball chains4K/yr -31.8%0.3% conv.
basketball chains for boys6K/yr -58.0%1.1% conv.

All search terms

Top basketball necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace

Willtok$9.284.7★1,055 rev

XOYOYZU Basketball Number Necklace for Men Stainless Steel I Can Do All Things Pendant Sport Jewelry Basketball Gifts for Men 24

XOYOYZU$10.004.4★114 rev

Fervia Basketball Initial Necklace for Men Dog Tag Stainless Steel Black Letter Pendant Sport Basketball Athletes Jewelry Gifts Birthday Gifts for Men Boys kids Boyfriend(J)

Fervia$12.894.7★112 rev

tenghong2021 14k Gold Silver Basketball Pendant Necklace Stainless Steel Sports Hiphop Necklace I Love Basketball for Men

tenghong2021$7.594.2★236 rev

XOYOYZU Basketball Number Necklace for Men Stainless Steel I Can Do All Things Pendant Sport Jewelry Basketball Gifts for Men 23

XOYOYZU$9.844.4★114 rev

Newest

by launch date

Ascona 14K Gold Plated Softball/Soccer/Volleyball/Basketball/Football Necklace for Women Teens Dainty Cute Necklaces Trendy Stuff Sports Accessories Jewelry Easter Gift for Teenage Coach Players

Ascona$11.1229 rev

7mo ago

VULETO Basketball Bracelet Gifts for Girls Teens Women Cross Link Chain Sport Accessories Birthday Valentines Christian Jewelry Gifts for Kids Her Teen Girls 8-12 Team Coach Lover Player Gold

VULETO$14.16131 rev

9mo ago

GREICHFAN Basketball Necklace for Women Basketball Accessories Stuff Sports Fan Pendant Necklace

GREICHFAN$13.9011 rev

11mo ago

ESPVO Basketball Necklace Gifts for Girls Stuff Accessories Sports Jewelry Ages 8-12 12-14 Teen Girl Team Women Mom Coach Player Easter Basket Stuffers Tween Valentines Things Items

ESPVO$14.41434 rev

1y ago

Miami Hollow Basketball Hoop Cuban Link Chain for Men Iced Out Chain - Silver Bling Diamond Pendant Hip Hop JewelryG9

Generic$17.2151 rev

1y ago

What buyers say about basketball necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality”

Gifting Purpose11%

“Great gift for my son”

Durability10%

“more durable”

Chain/Key Quality9%

“Chain”

Size-Overall8%

“Easy fit”

Value For Money6%

“Great for the price”

Color6%

“The gold color was nice and shiny”

Weight Heavy3%

“Heavy duty for my son's basketball hoop”

Exercise/Sports Suitability2%

“Perfect to sports”

Rusts/Corrodes1%

“I like knowing that they wont rot away like the old nets did”

What buyers complain about

Durability29%

“Broke within a month of wearing”

Size-Overall13%

“Very small,”

Rusts/Corrodes12%

“Rusts”

Color10%

“does not match the color in the photo”

Chain/Key Quality6%

“The chain broke”

Quality-Overall6%

“just cheap”

Fastener Quality3%

“Broken clasp”

Value For Money3%

“not worth the money”

Rope/Wire Tangling2%

“Installation is not easy, you will need pliers or something to close each loop fully or else it will fall out and get tangled”

Assembly/Installation2%

“Installation is not easy, you will need pliers or something to close each loop fully or else it will fall out and get tangled”

Top return reasons

Size-Overall31%

Chain/Key Quality12%

Color8%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Durability5%

Functionality-Overall4%

Quality-Overall3%