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Basketball Keychain

Fail

Demand is soft, at -58.3% this quarter, so Basketball Keychain is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$42K/yr181K searches / yr
90-day growth
-58.3%search demand this quarter
Competition
63%top-5 click share · 24 brands · 38 sellers

Flapen Score

Basketball Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Basketball Keychain is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basketball Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Basketball Keychain 181K times last year and spent an estimated $42K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -58.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-58.3%
Conversion, latest week
2.1%
Market size, estimated
$42Ka year
Peak month
February3.5× the quietest month
Top search term
basketball keychain98K searches a year

02 · Price

A sale here is worth $11.20.

Listings sell for $11.20 on average, from $4.09 to $27.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.20 that is $0 to $1K a year per listing.

Average price
$11.20under the $15 to $100 sweet spot
Price range
$4.09–$27.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #14,285 within Keyrings & Keychains. It carries 108 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#14,285in Keyrings & Keychains
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
108per listing
Listings tracked
27

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Basketball Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

38

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

63%

Top 20: 92%

Open market

31%

  • Brand 121%
  • Brand 217%
  • Brand 317%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Basketball Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Basketball Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basketball keychain98K/yr
  • basketball keychains for boys18K/yr
  • basketball bag charm9K/yr
  • basketball keychains16K/yr
  • basketball keychain for girls16K/yr
  • basketball key chain10K/yr
  • basketball keychain bulk8K/yr
  • basketball key chains5K/yr

Reviews and returns

What reviews say buyers love and hate about Basketball Keychain

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Its bigger than it looks”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Basketball Keychain questions

Answered from the same tracked data.