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Basketball Costume

Fail

Shoppers spend an estimated $28K a year here, so Basketball Costume is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$28K/yr82K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
37%top-5 click share · 34 brands · 47 sellers

Flapen Score

Basketball Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Basketball Costume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basketball Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Basketball Costume 82K times last year and spent an estimated $28K. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
1.4%
Market size, estimated
$28Ka year
Peak month
October50.3× the quietest month
Top search term
basketball costume42K searches a year

02 · Price

A sale here is worth $23.63.

Listings sell for $23.63 on average, from $7.47 to $47.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.63 that is $0 to $2K a year per listing.

Average price
$23.63inside the $15 to $100 sweet spot
Price range
$7.47–$47.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #5,338 within Boys. It carries 476 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
15.6%
Average rank
#5,338in Boys
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
476per listing
Listings tracked
47

04 · Newcomers

5 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Basketball Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

47

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

37%

Top 20: 77%

Open market

46%

  • Brand 117%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Basketball Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 50.3×

Search terms

Top Basketball Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basketball costume42K/yr
  • inflatable basketball costume5K/yr
  • basketball player costume12K/yr
  • basketball hoop costume4K/yr
  • basketball costume kids7K/yr
  • basketball costume adult5K/yr
  • basketball halloween costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Basketball Costume

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
4.6%of orders come back
“It was big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Basketball Costume questions

Answered from the same tracked data.