Is baseball keychain profitable to sell on Amazon United States?

The niche generates $75K/yr across 39 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +20.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the baseball keychain niche?

34 brands and 50 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in baseball keychain?

Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 1.6%.

When does demand for baseball keychain peak?

Demand peaks in Mar–Apr–May; the busiest month runs 5.6× the quietest.

What does it cost to enter the baseball keychain niche?

Listings span $4.91–$17.88; the average listing price is $11.27 (sweet spot $15–$100). The average incumbent carries 109 reviews — the moat a new listing must climb.

baseball keychain

Worth a look

Shows a thin review moat (109 avg reviews), but a small market ($75K/yr) keeps it on the watch list.

Review moat

Great108.72

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Growth

Good+20.9%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.27

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$4.91–$17.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$75K

$75K/yr · 279K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, baseball keychain is a $75K/yr Amazon United States market (279K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

baseball keychain market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $90K–$113K; units × avg price
Conversion rate: 2.4%
Avg BSR: #872
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.9%
Avg brand age: 23 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

42%

Top 20: 79%

Open market

48%

Exodmx16%
Cunno10%
Willtok8%
Eyourlife7%
Ldntly5%
Taiyin5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.9% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.6×

Open Trend

Top baseball keychain search terms

baseball keychain112K/yr +32.7%2.5% conv.
baseball bag charm38K/yr -15.5%1.1% conv.
baseball keychains for boys37K/yr +23.9%2.3% conv.
baseball keychains21K/yr +96.2%2.7% conv.
baseball keychain bulk10K/yr +93.6%2.2% conv.
baseball bag charms13K/yr -13.6%1.0% conv.
baseball key chain11K/yr +24.5%2.4% conv.
baseball mom keychain7K/yr +52.1%0.4% conv.
baseball charms for bag9K/yr -33.8%0.9% conv.
baseball purse charm8K/yr -9.9%0.9% conv.

All search terms

Top baseball keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Exodmx Baseball Keychain Set - 3-Piece Wooden Bat Ball & Glove Charm for Players Coaches Fans - Durable Sports Gifts for Men Women Gifts for Baseball Enthusiasts

Exodmx$6.834.9★21 rev

Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace

Willtok$9.284.7★1,055 rev

Cunno 12 Sets White Baseball Acrylic Keychain Blank DIY Kit Bulk Baseball Theme 3 Inch Acrylic Keyring with Swivel Snap Hook Keychain for Team Gifts Sport Party Favors

Cunno$13.994.4★215 rev

Baseball Initial P Compatible with Owala 24oz 32oz 40oz Water Cup Tumbler

Ldntly$4.913.9★36 rev

Taiyin 18 Sets Baseball Softball Acrylic Keychain Bulk DIY Ball Bag Tag Sports Party Favors Mini Ball Charms for Team Gifts(White Baseball)

Taiyin$15.824.5★575 rev

Newest

by launch date

PHALIN Baseball Bag Charm for Women Men Nylon Rope Bow Baseball Purse Charms Keychain Game Day Bag Accessories Essentials Party Favors Gifts

PHALIN$13.5212 rev

6mo ago

PHALIN Baseball Bag Charm for Women Men Nylon Rope Bow Baseball Purse Charms Keychain Game Day Bag Accessories Essentials Party Favors Gifts

PHALIN$13.3712 rev

6mo ago

Eyourlife 12Pcs Baseball Ice Cream Drip Luggage Tags 2.75 Suitcase Labels

Eyourlife$12.7239 rev

7mo ago

Baseball Initial P Compatible with Owala 24oz 32oz 40oz Water Cup Tumbler

Ldntly$4.9136 rev

7mo ago

YAHPERN 3PCS Baseball Bag Charms Keychains Accessories for Women Baseball Brooch Pin Purse Chain Sport Game Day Outfits Party Favors Gifts (Style C)

YAHPERN$14.6712 rev

8mo ago

What buyers say about baseball keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality for baseball goddie bags”

Gifting Purpose11%

“Perfect for gifting”

Size-Overall10%

“Easy fit”

Value For Money10%

“affordable”

Chain/Key Quality5%

“Cool addition to my key chain”

Color5%

“Very colorful and sturdy”

Durability5%

“The foam is very durable”

Fun/Entertainment Experience3%

“Fun for kids”

Strength3%

“seems to be quite sturdy”

Brightness/Shine/Glow2%

“They sparkle exactly what I expected”

What buyers complain about

Size-Overall16%

“my letters don't fit”

Color13%

“Blue is more navy than royal blue”

Durability9%

“the durability just isnt there”

Quality-Overall9%

“Disappointed with the Quality”

Advertised Vs Actual Product8%

“Absolutely ridiculous product description”

Strength5%

“bit flimsy like similar products Ive seen”

Design-Overall5%

“Poorly designed- will not buy again”

Weight Light4%

“While they arent the most heavy-duty”

Thickness4%

“Thin and small”

Add-Ons/Attachments4%

“Bats werent attached”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product16%

Quality-Overall9%

Color7%

Value For Money7%

Material Quality5%

Defective Material/Parts4%

Neck Fit2%

Length2%

Chain/Key Quality1%

Common questions

Is baseball keychain profitable to sell on Amazon United States?: The niche generates $75K/yr across 39 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +20.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the baseball keychain niche?: 34 brands and 50 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in baseball keychain?: Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 1.6%.
When does demand for baseball keychain peak?: Demand peaks in Mar–Apr–May; the busiest month runs 5.6× the quietest.
What does it cost to enter the baseball keychain niche?: Listings span $4.91–$17.88; the average listing price is $11.27 (sweet spot $15–$100). The average incumbent carries 109 reviews — the moat a new listing must climb.