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60

baseball dad

Worth a look

Shows demand growing +191.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 97Conversion 30Competition 80Returns 70Price range 79Avg price 81Brand share 78Review moat 77Quality gap 23

Growth

Incredible+191.4%

90-day search growth — must beat 0% to launch

Avg price

Great$17.53

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$7.85–$44.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Great464.22

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$37K

$37K/yr · 89K searches

According to Flapen's Amazon United States niche tracking, baseball dad is a $37K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

baseball dad market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$35K–$44K
units × avg price
Conversion rate
2.4%
Avg BSR
#55,277
Page quality
0%
Prime
90%
Sponsored
92%
Out of stock
4.1%
Avg brand age
30 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

31

Top-5 brand share

57%

Top 20: 87%

Top-5 click share

35%

Top 20: 73%

Open market

39%

  • PNORATM31%
  • Crazy Dog T-Shirts10%
  • Part Time Warm Up Baseball Full Time Dad Tee Gifts7%
  • WOSHN5%
  • Branded Bills4%
  • TKGIFTHOT3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +191.4% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 28.6×

Top baseball dad search terms

  • baseball dad29K/yr
  • baseball dad gifts23K/yr
  • baseball dad shirt24K/yr
  • baseball gifts for dad7K/yr
  • dad baseball shirt6K/yr
All search terms

Top baseball dad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about baseball dad

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Decent quality”

Size-Overall19%

“Fits as expected”

Value For Money15%

“Amazing value”

Comfort-Overall7%

“Very comfortable”

Color6%

“Decent colors”

Advertised Vs Actual Product6%

“As advertised”

Gifting Purpose5%

“Good Christmas gift”

Soft Feel3%

“Soft and 100% cotton”

Material Quality3%

“They are nice cotton material”

Adjustability/Rotatability/Reclining2%

“Easy to adjust, and fits great”

What buyers complain about

Size-Overall29%

“Runs very small”

Quality-Overall15%

“Poor quality”

Thickness4%

“Kind of thin”

Material Quality4%

“Poorly made out of cheap materials with misaligned seems on 4 of the 6 hats”

Smell3%

“the fabric and the package absolutely reek of fruity tobacco scent”

Value For Money3%

“SO not worth the money”

Fastener Quality3%

“the strap will not stay secured”

Functionality-Overall3%

“Cap was not standing well”

Stitch/Finish/Polish3%

“Center stitch down the top of hat is over 3/8ths off”

Color2%

“Color is everything other than described”

Top return reasons

Size-Overall57%
Shape/Style6%
Length5%
Color5%
Material Quality4%
Quality-Overall4%
Advertised Vs Actual Product3%
Value For Money3%
Chest Fit2%
Stitch/Finish/Polish1%

Common questions

Is baseball dad profitable to sell on Amazon United States?
The niche generates $37K/yr across 51 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +191.4%. Flapen's verdict: Worth a look (60/100).
How competitive is the baseball dad niche?
37 brands and 31 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in baseball dad?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.2%.
When does demand for baseball dad peak?
Demand peaks in May–Jun; the busiest month runs 28.6× the quietest.
What does it cost to enter the baseball dad niche?
Listings span $7.85–$44.62; the average listing price is $17.53 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.