baseball cleats
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Great$47.03avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Review moat
Good682.21avg incumbent reviews — the moat a new listing must climb
Market size
Good$646K$646K/yr · 5.1M searches
Price range
Good$9.28–$142.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baseball cleats is a $646K/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
baseball cleats market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $705K–$941K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #902
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 78%
- Out of stock
- 4.7%
- Avg brand age
- 40 months
- Avg seller age
- 128 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
54
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
23%
Top 20: 50%
Open market
10%
- Under Armour43%
- Sooneeya20%
- SQAIRZ13%
- New Balance7%
- Rawlings6%
- EQW2%
- Open — no brand owns it (13 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.9% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.6×
Top baseball cleats search terms
- baseball cleats1.0M/yr
- boys baseball cleats545K/yr
- softball cleats499K/yr
- mens baseball cleats386K/yr
- baseball cleats youth boys325K/yr
- youth baseball cleats412K/yr
- baseball cleats men359K/yr
- kids baseball cleats232K/yr
- mens softball cleats106K/yr
- tacos de beisbol125K/yr
Top baseball cleats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rawlings | REMIX Backpack Equipment Bag | T-Ball & Youth Baseball / Softball | Green
Rawlings$22.984.6★13,188 rev
Sooneeya Kids Soccer Cleats Youth Athletic Firm Ground Baseball Shoes Grey Size 11.5 M US Little Kid
Sooneeya$27.844.6★558 rev
SQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats Red M11.5/W13
SQAIRZ$127.424.0★56 rev
Under Armour Boys Leadof Icon Low RM JR Baseball Cleats (400) Royal/Royal/Black 8K US
Under Armour$23.804.8★717 rev
Sooneeya Kids Soccer Cleats Youth Athletic Firm Ground Baseball Shoes Muti-Color Size 11.5 M US Little Kid
Sooneeya$28.114.6★558 rev
Newest
by launch date
EQW Kids Baseball Cleats for Boys & Girls Softball Cleats
EQW$28.9344 rev
SQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats Red M11.5/W13
SQAIRZ$127.4256 rev
SQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats White M9.5/W11
SQAIRZ$116.6756 rev
Sooneeya Softball Cleats for Boys Girls Athletic Youth Lightweight Running Baseball Shoes Black Size 13 M US Little Kid
Sooneeya$27.87219 rev
Sooneeya Youth Trainers Shoes Fashion Baseball Cleats Lightweight Running Softball Shoes Red Size 13 M US Little Kid
Sooneeya$29.27327 rev
Trending
90-day click momentumSQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats White M9.5/W11
SQAIRZ$116.674.0★
Under Armour Boys Leadoff Low RM JR 3.0 (001) Black/Black/White 5.5 US
Under Armour$26.224.7★
Under Armour Boys Leadoff Icon Mid RM JR Baseball Cleats (001) Black/White/Black 1 US
Under Armour$34.524.8★
SQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats Red M11.5/W13
SQAIRZ$127.424.0★
Sooneeya Youth Trainers Shoes Fashion Baseball Cleats Lightweight Running Softball Shoes Red Size 13 M US Little Kid
Sooneeya$29.274.7★
What buyers say about baseball cleats
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Excellent Quality”
“Super comfortable”
“Nice color”
“good value”
“Good durability”
“Great for running”
“The cleats are lightweight”
“Easy to put on”
“They seem really sturdy”
What buyers complain about
“One size was too big”
“Poor quality”
“The clasp broke 1 month after he started wearing it”
“Not worth it”
“Arrived used”
“Horrible, design started coming off after first use”
“Thin”
“USED shoes... advertised as new. Paid for new shoes, got used ones”
“Cheap material not what I expected from Rawlings”
“Blue is more navy than royal blue”
Top return reasons
Common questions
- Is baseball cleats profitable to sell on Amazon United States?
- The niche generates $646K/yr across 121 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -36.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the baseball cleats niche?
- 19 brands and 54 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in baseball cleats?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.1% — above our launch gate.
- When does demand for baseball cleats peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 5.6× the quietest.
- What does it cost to enter the baseball cleats niche?
- Listings span $9.28–$142.64; the average listing price is $47.03 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.