Is Barn Coat profitable to sell on Amazon United States?

Flapen scores Barn Coat 39 out of 100 on Amazon United States, a Fail. Shoppers spend $16K a year across 35 tracked products. 0 of the 19 products launched in the last year cleared the first-year sales bar. Search demand grew -50.4% in the last 90 days.

How competitive is the Barn Coat niche on Amazon United States?

23 brands and 28 sellers compete in Barn Coat on Amazon United States. The top 5 Barn Coat products take 44% of clicks, and the top 5 brands take 61%.

What do buyers complain about in Barn Coat?

Barn Coat buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Thin. An estimated 19.4% of orders come back, which is high.

When does demand for Barn Coat peak?

Search demand for Barn Coat on Amazon United States peaks in Sep–Oct–Nov–Dec, and the busiest month runs 14.7× the quietest.

What does it cost to enter the Barn Coat niche?

Barn Coat sells for $41.26 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $18.62 to $111.00. The average product has 187 reviews, the count a new listing must catch up to.

Barn Coat

Fail

Demand is soft, at -50.4% this quarter, so Barn Coat is a Fail.

Filters Low Review Barrier High Returns

Flapen Score: 39
39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size: $16K/yr472K searches / yr
90-day growth: -50.4%search demand this quarter
Competition: 44%top-5 click share · 23 brands · 28 sellers

Flapen Score

Barn Coat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Barn Coat is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Barn Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Barn Coat 472K times last year and spent an estimated $16K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months: 472K
Growth, 90 days vs prior 90: -50.4%
Conversion, latest week: 0.1%
Market size, estimated: $16Ka year
Peak month: September14.7× the quietest month
Top search term: barn jacket175K searches a year

02 · Price

A sale here is worth $41.26.

Listings sell for $41.26 on average, from $18.62 to $111.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.26 that is $0 to $4K a year per listing.

Average price: $41.26inside the $15 to $100 sweet spot
Price range: $18.62–$111.00
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 19.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #430 within Coats, Jackets & Vests. It carries 187 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 10.6%
Average rank: #430in Coats, Jackets & Vests
Average rating: 4.29 starsAmazon United States average 4.42 stars
Average reviews: 187per listing
Listings tracked: 35

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 19
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Barn Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

44%

Top 20: 82%

Open market

35%

Brand 131%
Brand 210%
Brand 37%
Brand 47%
Brand 56%
Brand 65%

Demand

Barn Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.7×

Search terms

Top Barn Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

barn jacket175K/yr -48.6%0.1% conv.
barn coat women43K/yr -59.6%0.1% conv.
barn jacket women33K/yr -35.2%0.2% conv.
barn coat39K/yr -55.5%0.1% conv.
cropped barn jacket women11K/yr -20.0%0.2% conv.
womens barn coat30K/yr -68.4%0.0% conv.
cropped barn jacket10K/yr -11.7%0.1% conv.
womens barn jackets19K/yr -49.3%0.0% conv.
women barn jacket15K/yr -53.2%0.1% conv.
denim barn jackets for women8K/yr -32.0%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Barn Coat

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”

30%of negative reviews mention “Size-Overall”

19.4%of orders come back

“not the right fit”

A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Barn Coat questions

Answered from the same tracked data.

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