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Barefoot Dreams Pajamas

Fail

Shoppers spend an estimated $0 a year here, so Barefoot Dreams Pajamas is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$0/yr87K searches / yr
90-day growth
-45.3%search demand this quarter
Competition
28%top-5 click share · 9 brands · 74 sellers

Flapen Score

Barefoot Dreams Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Barefoot Dreams Pajamas is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barefoot Dreams Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Barefoot Dreams Pajamas 87K times last year and spent an estimated $0. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-45.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December12.4× the quietest month
Top search term
barefoot dreams women40K searches a year

02 · Price

A sale here is worth $85.64.

Listings sell for $85.64 on average, from $15.22 to $197.84. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $85.64 that is $0 to $9K a year per listing.

Average price
$85.64inside the $15 to $100 sweet spot
Price range
$15.22–$197.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #3,356 within Sleep & Lounge. It carries 600 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
97%
Out of stock, average day
8.7%
Average rank
#3,356in Sleep & Lounge
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
600per listing
Listings tracked
74

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Barefoot Dreams Pajamas products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$0$0$0$01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 rising

Sellers

74

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

28%

Top 20: 61%

Open market

2%

  • Barefoot Dreams78%
  • Snuggle Sac8%
  • MEROKEETY8%
  • ANRABESS2%
  • PJ Salvage2%
  • Ekouaer1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Barefoot Dreams Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Barefoot Dreams Pajamas search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barefoot dreams women40K/yr
  • barefoot dreams pajamas20K/yr
  • bearfoot dreams10K/yr
  • barefoot dreams clearance12K/yr
  • barefoot dreams set6K/yr

Reviews and returns

What reviews say buyers love and hate about Barefoot Dreams Pajamas

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
29%of negative reviews mention “Size-Overall”
6.3%of orders come back
“TooTight at ankles”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Barefoot Dreams Pajamas questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data