Barbie Wig

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

2.1%

Market size, estimated

$17Ka year

Peak month

October14.6× the quietest month

Top search term

barbie wig26K searches a year

Listings sell for $18.67 on average, from $8.98 to $38.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.67 that is $0 to $2K a year per listing.

Average price

$18.67inside the $15 to $100 sweet spot

Price range

$8.98–$38.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

14.5%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,331 within Wigs. It carries 1,767 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#1,331in Wigs

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

1,767per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months