Barbie Swimsuit
MaybeThe top 5 products take only 17% of clicks. But shoppers spend an estimated $64K a year here, so Barbie Swimsuit is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 4558
- Market size
- $64K/yr191K searches / yr
- 90-day growth
- +56.9%search demand this quarter
- Competition
- 17%top-5 click share · 36 brands · 98 sellers
Flapen Score
Barbie Swimsuit against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Barbie Swimsuit is stronger. Inside it, weaker.
Market
The Barbie Swimsuit market on Amazon at a glance
Shoppers on Amazon United States searched for Barbie Swimsuit 191K times last year and spent an estimated $64K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 191K
- Growth, 90 days vs prior 90
- +56.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $64Ka year
- Peak month
- July4.0× the quietest month
- Top search term
- barbie swimsuit for girls36K searches a year
02 · Price
A sale here is worth $17.40.
Listings sell for $17.40 on average, from $8.20 to $35.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.40 that is $0 to $2K a year per listing.
- Average price
- $17.40inside the $15 to $100 sweet spot
- Price range
- $8.20–$35.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #2,816 within Swim. It carries 457 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 95%
- Out of stock, average day
- 2.9%
- Average rank
- #2,816in Swim
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 457per listing
- Listings tracked
- 111
04 · Newcomers
3 of last year's 44 launches cleared the first-year sales bar.
44 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 44
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Barbie Swimsuit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barbie Girls Swimsuit Set 5-14 Yrs Two Piece Bikini Set Adjustable Strap Bathing Suits Swimwear Swimming Gifts for Girls (6-7 Years Pink/White)
- Price
- $21.37
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 10mo ago

BARWA 12 Items 5 Psc Swimsuits Bathing Clothes Bikini One Piece with 2 Pool Floaties with 5 Shoes for 11.5 inch Doll
- Price
- $9.20
- Rating
- 4.1/5
- Reviews
- 295
- Age
- 5y ago

Barbie Little Girls Short Sleeve Rash Guard Swim Shirt & Swim Bikini Bottom Pink 5
- Price
- $20.42
- Rating
- 4.8/5
- Reviews
- 222
- Age
- 4y ago

Barbie Little Girls One Piece Bathing Suit Pink/White 6
- Price
- $20.10
- Rating
- 4.8/5
- Reviews
- 382
- Age
- 2y ago

Barbie Little Girls UPF 50+ One Piece Bathing Suit Hot Pink
- Price
- $20.97
- Rating
- 4.8/5
- Reviews
- 382
- Age
- 1y ago
Trending
estimated 90-day click momentum
Barbie Girls Swimsuit One Piece Teens Bathing Suit with Adjustable Straps Beach Outfits Swimwear Ages 514 (6-7 Years Pink Barbie)
- Price
- $12.75
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 10mo ago

Barbie Girls Swimsuit Set 5-14 Yrs Two Piece Bikini Set Adjustable Strap Bathing Suits Swimwear Swimming Gifts for Girls (13-14 Years Pink/White)
- Price
- $18.13
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 10mo ago

Barbie Girls Swimsuit One Piece Teens Bathing Suit with Adjustable Straps Beach Outfits Swimwear Ages 514 (7-8 Years Pink Barbie)
- Price
- $12.36
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 10mo ago

Barbie Girls Swimsuit One Piece Teens Bathing Suit with Adjustable Straps Beach Outfits Swimwear Ages 514 (5-6 Years Pink Barbie)
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 10mo ago

Barbie Girls Swimsuit One Piece Summer Bathing Suit Front Zip Ruffle Sleeve Swimwear Kawaii Beach Outfits 514Y (6-7 Years Pink/White Barbie)
- Price
- $13.94
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 10mo ago
Newest
by launch date
Barbie Kids Pink & White Pool Slides Sandals - Cute Quick-Dry Beach Flip Flops with Swirly Print Size Little Kid 11/12 Summer Water Shoes for Girls
- Price
- $25.47
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 6mo ago

Barbie One Piece Girls Swim Dress Ruffle Strap Swimsuit with Coverup Skirt Built in Briefs Bathing Suit (6-7 Years Pink Barbie)
- Price
- $15.19
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago

Barbie One Piece Girls Swim Dress Ruffle Strap Swimsuit with Coverup Skirt Built in Briefs Bathing Suit (5-6 Years Pink Barbie)
- Price
- $17.14
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago

Barbie Girls Swimsuit Set 5-14 Yrs Two Piece Bikini Set Adjustable Strap Bathing Suits Swimwear Swimming Gifts for Girls (6-7 Years Pink/White)
- Price
- $21.37
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 10mo ago

Barbie Girls Swimsuit One Piece Summer Bathing Suit Front Zip Ruffle Sleeve Swimwear Kawaii Beach Outfits 514Y (11-12 Years Pink/White Barbie)
- Price
- $12.72
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.
Brands
36 rising
Sellers
98
Est. top-5 brand share
80%
Top 20: 95%
Est. top-5 click share
17%
Top 20: 45%
Open market
18%
- Barbie41%
- Get Trend31%
- BARWA4%
- Ecore Fun3%
- ENOCHT2%
- YOUNGER TREE2%
Demand
Barbie Swimsuit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.0×
Search terms
Top Barbie Swimsuit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- barbie swimsuit for girls36K/yr
- barbie swimsuit46K/yr
- barbie bathing suit for girls24K/yr
- barbie bathing suit21K/yr
- barbie doll swimsuit12K/yr
- girls barbie swimsuit5K/yr
- barbie swimsuits8K/yr
- barbie bathing suits for dolls9K/yr
- barbie bikini5K/yr
- barbie swim suit4K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Swimsuit
We read the reviews and the return reasons for every product selling here.
“They were some that would not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Swimsuit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









