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Barbie Swimsuit

Maybe

The top 5 products take only 17% of clicks. But shoppers spend an estimated $64K a year here, so Barbie Swimsuit is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$64K/yr191K searches / yr
90-day growth
+56.9%search demand this quarter
Competition
17%top-5 click share · 36 brands · 98 sellers

Flapen Score

Barbie Swimsuit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Barbie Swimsuit is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Swimsuit market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Swimsuit 191K times last year and spent an estimated $64K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
+56.9%
Conversion, latest week
1.9%
Market size, estimated
$64Ka year
Peak month
July4.0× the quietest month
Top search term
barbie swimsuit for girls36K searches a year

02 · Price

A sale here is worth $17.40.

Listings sell for $17.40 on average, from $8.20 to $35.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.40 that is $0 to $2K a year per listing.

Average price
$17.40inside the $15 to $100 sweet spot
Price range
$8.20–$35.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #2,816 within Swim. It carries 457 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
2.9%
Average rank
#2,816in Swim
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
457per listing
Listings tracked
111

04 · Newcomers

3 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Barbie Swimsuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

98

Top-5 brand share

80%

Top 20: 95%

Top-5 click share

17%

Top 20: 45%

Open market

18%

  • Brand 141%
  • Brand 231%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Barbie Swimsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.0×

Search terms

Top Barbie Swimsuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie swimsuit for girls36K/yr
  • barbie swimsuit46K/yr
  • barbie bathing suit for girls24K/yr
  • barbie bathing suit21K/yr
  • barbie doll swimsuit12K/yr
  • girls barbie swimsuit5K/yr
  • barbie swimsuits8K/yr
  • barbie bathing suits for dolls9K/yr
  • barbie bikini5K/yr
  • barbie swim suit4K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Swimsuit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
1.5%of orders come back
“They were some that would not fit”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barbie Swimsuit questions

Answered from the same tracked data.