barbie swimsuit
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Review moat
Great457.1avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.20–$35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.9%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 191K searches
According to Flapen's Amazon United States niche tracking, barbie swimsuit is a $64K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
barbie swimsuit market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $70K–$87K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #2,816
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 94%
- Out of stock
- 2.9%
- Avg brand age
- 32 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
98
Top-5 brand share
80%
Top 20: 95%
Top-5 click share
17%
Top 20: 45%
Open market
18%
- Barbie41%
- Get Trend31%
- BARWA4%
- Ecore Fun3%
- ENOCHT2%
- YOUNGER TREE2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +56.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.0×
Top barbie swimsuit search terms
- barbie swimsuit for girls36K/yr
- barbie swimsuit46K/yr
- barbie bathing suit for girls24K/yr
- barbie bathing suit21K/yr
- barbie doll swimsuit12K/yr
- girls barbie swimsuit5K/yr
- barbie swimsuits8K/yr
- barbie bathing suits for dolls9K/yr
- barbie bikini5K/yr
- barbie swim suit4K/yr
Top barbie swimsuit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barbie Girls Swimsuit Set 5-14 Yrs Two Piece Bikini Set Adjustable Strap Bathing Suits Swimwear Swimming Gifts for Girls (6-7 Years Pink/White)
Get Trend$21.374.2★37 rev
BARWA 12 Items 5 Psc Swimsuits Bathing Clothes Bikini One Piece with 2 Pool Floaties with 5 Shoes for 11.5 inch Doll
BARWA$9.204.1★295 rev
Barbie Little Girls Short Sleeve Rash Guard Swim Shirt & Swim Bikini Bottom Pink 5
Barbie$20.424.8★222 rev
Barbie Little Girls One Piece Bathing Suit Pink/White 6
Barbie$20.104.8★382 rev
Barbie Little Girls UPF 50+ One Piece Bathing Suit Hot Pink
Barbie$20.974.8★382 rev
Newest
by launch date
Barbie Kids Pink & White Pool Slides Sandals - Cute Quick-Dry Beach Flip Flops with Swirly Print Size Little Kid 11/12 Summer Water Shoes for Girls
Barbie$25.4730 rev
Barbie One Piece Girls Swim Dress Ruffle Strap Swimsuit with Coverup Skirt Built in Briefs Bathing Suit (6-7 Years Pink Barbie)
Get Trend$15.1939 rev
Barbie One Piece Girls Swim Dress Ruffle Strap Swimsuit with Coverup Skirt Built in Briefs Bathing Suit (5-6 Years Pink Barbie)
Get Trend$17.1439 rev
Barbie Girls Swimsuit Set 5-14 Yrs Two Piece Bikini Set Adjustable Strap Bathing Suits Swimwear Swimming Gifts for Girls (6-7 Years Pink/White)
Get Trend$21.3737 rev
Barbie Girls Swimsuit One Piece Summer Bathing Suit Front Zip Ruffle Sleeve Swimwear Kawaii Beach Outfits 514Y (11-12 Years Pink/White Barbie)
Get Trend$12.7262 rev
Trending
90-day click momentum
Barbie Girls Swimsuit One Piece Teens Bathing Suit with Adjustable Straps Beach Outfits Swimwear Ages 514 (6-7 Years Pink Barbie)
Get Trend$12.754.7★
Barbie Girls Swimsuit Set 5-14 Yrs Two Piece Bikini Set Adjustable Strap Bathing Suits Swimwear Swimming Gifts for Girls (13-14 Years Pink/White)
Get Trend$18.134.2★
Barbie Girls Swimsuit One Piece Teens Bathing Suit with Adjustable Straps Beach Outfits Swimwear Ages 514 (7-8 Years Pink Barbie)
Get Trend$12.364.7★
Barbie Girls Swimsuit One Piece Teens Bathing Suit with Adjustable Straps Beach Outfits Swimwear Ages 514 (5-6 Years Pink Barbie)
Get Trend$16.564.7★
Barbie Girls Swimsuit One Piece Summer Bathing Suit Front Zip Ruffle Sleeve Swimwear Kawaii Beach Outfits 514Y (6-7 Years Pink/White Barbie)
Get Trend$13.944.2★
What buyers say about barbie swimsuit
What buyers praise and complain about, mined from review topics.What buyers love
“Fits her like a glove”
“Amazing quality”
“Good value”
“The colors are pretty”
“Lots of fun”
“Great gift”
“Its exactly as pictured”
“The material is durable”
“the design is super cute”
“Durable”
What buyers complain about
“They were some that would not fit”
“really cheap quality”
“Not as advertised”
“Shirt is not black”
“This is a little thinner material”
“Cheap material”
“The price feels a little high for these”
“Some of the clothes were not sewn correct they were all crooked”
“Clothes fell apart in less than 30 days”
“that didnt seem to help”
Top return reasons
Common questions
- Is barbie swimsuit profitable to sell on Amazon United States?
- The niche generates $64K/yr across 111 tracked products. 3 of 44 products launched in the last 360 days are still selling. 90-day search growth is +56.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the barbie swimsuit niche?
- 36 brands and 98 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in barbie swimsuit?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for barbie swimsuit peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 4.0× the quietest.
- What does it cost to enter the barbie swimsuit niche?
- Listings span $8.20–$35.51; the average listing price is $17.40 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.