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Barbie Sunglasses

Fail

Buyers convert on only 0.7% of searches, so Barbie Sunglasses is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$142K/yr888K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
19%top-5 click share · 19 brands · 28 sellers

Flapen Score

Barbie Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Barbie Sunglasses is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Sunglasses 888K times last year and spent an estimated $142K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
888K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
0.7%
Market size, estimated
$142Ka year
Peak month
June8.3× the quietest month
Top search term
barbie clothes for girls147K searches a year

02 · Price

A sale here is worth $23.12.

Listings sell for $23.12 on average, from $8.11 to $38.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $23.12 that is $0 to $2K a year per listing.

Average price
$23.12inside the $15 to $100 sweet spot
Price range
$8.11–$38.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #733 within Clothing Sets. It carries 489 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#733in Clothing Sets
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
489per listing
Listings tracked
116

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Barbie Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

28

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

19%

Top 20: 44%

Open market

7%

  • Brand 181%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (13 brands, 7%)

Demand

Barbie Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 8.3×

Search terms

Top Barbie Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie clothes for girls147K/yr
  • barbie outfit for girls90K/yr
  • barbie dress for girls79K/yr
  • barbie dress106K/yr
  • barbie birthday outfit62K/yr
  • barbie outfit49K/yr
  • barbie pajamas60K/yr
  • barbie pajamas for girls54K/yr
  • barbie shirts for girls39K/yr
  • barbie sunglasses20K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Sunglasses

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Little too short”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Barbie Sunglasses questions

Answered from the same tracked data.