Barbie Party Games

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

2.7%

Market size, estimated

$47Ka year

Peak month

December2.1× the quietest month

Top search term

barbie lip gloss19K searches a year

Listings sell for $19.25 on average, from $4.11 to $36.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.25 that is $0 to $2K a year per listing.

Average price

$19.25inside the $15 to $100 sweet spot

Price range

$4.11–$36.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #349 within Sleepwear & Robes. It carries 1,921 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

97%

Out of stock, average day

3.9%

Average rank

#349in Sleepwear & Robes

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,921per listing

Listings tracked

78

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months