barbie party games
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$19.25avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$4.11–$36.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,920.91avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 91K searches
According to Flapen's Amazon United States niche tracking, barbie party games is a $47K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
barbie party games market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #349
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 91%
- Out of stock
- 3.9%
- Avg brand age
- 39 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
46
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
26%
Top 20: 55%
Open market
7%
- Barbie49%
- Komar Kids13%
- Townley Girl13%
- INTIMO9%
- Disney5%
- Sylfairy4%
- Open — no brand owns it (9 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top barbie party games search terms
- barbie lip gloss19K/yr
- barbie nightgown13K/yr
- barbie pjs for girls14K/yr
- barbie nightgown for girls14K/yr
- barbie chapstick6K/yr
- barbie lipstick4K/yr
- barbie pajamas 4t6K/yr
- barbie pj4K/yr
- barbie lip gloss for girls7K/yr
- barbie lip balm3K/yr
Top barbie party games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barbie Girls Rainbow Dress Up Fantasy Gown Nightgown Pajamas (4 Pink)
Barbie$13.484.8★697 rev
Barbie Little Girls Nightgown Pajamas Tie Dye 6
Barbie$16.694.7★201 rev
Barbie Little Girls Lounge Pajama Shirt and Pajama Shorts Sleep Set Logo Pink 5-6
Barbie$23.224.5★29 rev
Komar Kids Toddler Girls Nightgown Pajamas - Barbie & Strawberry Shortcake Short Sleeve Sleep Shirt Dress Sleepwear Official
Komar Kids$21.124.7★10 rev
Barbie 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl
Townley Girl$10.754.7★1,144 rev
Newest
by launch dateKomar Kids Toddler Girls Nightgown Pajamas - Barbie & Strawberry Shortcake Short Sleeve Sleep Shirt Dress Sleepwear Official
Komar Kids$21.1210 rev
Barbie 4 Piece Pajama Set - Kids Tight Fit Short Sleeve Shorts & Pants Sleepwear Set for Girls & Toddlers - Official Product Pink
Komar Kids$33.739 rev
Barbie Girls Pajama Set - 2 Piece Girls Pjs Button Down Long Sleeve & Pants For Kids - Official Product Pink
Barbie$22.1659 rev
Barbie Girls Pajama Set - 2 Piece Girls Pjs Button Down Long Sleeve & Pants For Kids - Official Product Pink
Barbie$23.0259 rev
Barbie Lip Gloss with Acrylic Stand for Storage and Display Plant Based Lip Gloss Perfect for Parties Sleepovers Makeovers Birthday Gift for Girls Age 3+ by Townley Girl
Townley Girl$10.01621 rev
Trending
90-day click momentumKomar Kids Toddler Girls Nightgown Pajamas - Barbie & Strawberry Shortcake Short Sleeve Sleep Shirt Dress Sleepwear Official
Komar Kids$21.124.7★
Barbie 4 Piece Pajama Set - Kids Tight Fit Short Sleeve Shorts & Pants Sleepwear Set for Girls & Toddlers - Official Product Pink
Komar Kids$33.734.7★
Barbie Little Girls French Terry T-Shirt and Shorts Outfit Set Charcoal Gray 6
Barbie$20.644.9★
Barbie Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product
Barbie$24.654.8★
Barbie Girls Pajama Pants and Sleep Shirt Sets for Kids 4 Piece Sleepwear Set for Girls (as1 numeric numeric_6 regular Pink-Heather)
Barbie$36.074.7★
What buyers say about barbie party games
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Good Quality”
“Soft Fabric”
“Good material very comfortable”
“Super comfortable”
“Worth the buy”
“The colors are bright”
“Smells so good”
“Just as advertised”
“Lightweight”
What buyers complain about
“Shorts are a little small”
“Packaging Leak”
“Broke right away”
“cheaply made”
“Cheap Material”
“Smells kind of weird”
“Print Defect”
“It is a little thin”
“so they're definitely not worth it at the actual cost I was charged”
“had a hole in it after the first wear”
Top return reasons
Common questions
- Is barbie party games profitable to sell on Amazon United States?
- The niche generates $47K/yr across 78 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the barbie party games niche?
- 15 brands and 46 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in barbie party games?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Durability. The return rate is 1.9%.
- When does demand for barbie party games peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the barbie party games niche?
- Listings span $4.11–$36.07; the average listing price is $19.25 (sweet spot $15–$100). The average incumbent carries 1,921 reviews — the moat a new listing must climb.