Barbie Pajamas

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

314K

Growth, 90 days vs prior 90

-16.6%

Conversion, latest week

1.0%

Market size, estimated

$64Ka year

Peak month

December4.0× the quietest month

Top search term

barbie pajamas60K searches a year

Listings sell for $21.24 on average, from $7.71 to $36.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.24 that is $0 to $2K a year per listing.

Average price

$21.24inside the $15 to $100 sweet spot

Price range

$7.71–$36.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,875 within Sleepwear & Robes. It carries 232 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#1,875in Sleepwear & Robes

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

232per listing

Listings tracked

88

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months