barbie pajamas
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.24avg listing price — sweet spot $15–$100
Review moat
Great231.85avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.71–$36.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 314K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, barbie pajamas is a $64K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
barbie pajamas market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $85K–$106K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,875
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 5.9%
- Avg brand age
- 31 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
26
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
22%
Top 20: 54%
Open market
6%
- Barbie72%
- Komar Kids12%
- Sylfairy4%
- INTIMO3%
- QPANCY1%
- Popgear1%
- Open — no brand owns it (9 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top barbie pajamas search terms
- barbie pajamas60K/yr
- barbie pajamas for girls54K/yr
- barbie shirts for girls39K/yr
- barbie bracelet14K/yr
- barbie pjs for girls14K/yr
- barbie pjs19K/yr
- barbie jacket21K/yr
- girls barbie shirt10K/yr
- barbie tshirt for girls9K/yr
- barbie earrings for girls9K/yr
Top barbie pajamas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barbie Little Girls Nightgown Pajamas Tie Dye 6
Barbie$16.694.7★201 rev
Barbie Little Girls Lounge Pajama Shirt and Pajama Shorts Sleep Set Logo Pink 5-6
Barbie$23.224.5★29 rev
Barbie Little Girls T-Shirt and French Terry Dolphin Shorts Outfit Set Logo Pink/Black/Graffiti 7-8
Barbie$19.854.6★174 rev
Barbie Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product
Barbie$24.654.8★48 rev
Barbie Little Girls French Terry T-Shirt and Shorts Outfit Set Charcoal Gray 6
Barbie$20.644.9★67 rev
Newest
by launch date
Komar Kids Toddler Girls Nightgown Pajamas - Barbie & Strawberry Shortcake Short Sleeve Sleep Shirt Dress Sleepwear Official
Komar Kids$21.1210 rev
Barbie 4 Piece Pajama Set - Kids Tight Fit Short Sleeve Shorts & Pants Sleepwear Set for Girls & Toddlers - Official Product Pink
Komar Kids$33.739 rev
Barbie 4 Piece Pajama Set - Kids Tight Fit Short Sleeve Shorts & Pants Sleepwear Set for Girls & Toddlers - Official Product Pink
Komar Kids$29.569 rev
Barbie 4 Piece Pajama Set - Kids Tight Fit Short Sleeve Shorts & Pants Sleepwear Set for Girls & Toddlers - Official Product Pink
Komar Kids$34.539 rev
Barbie Girls Youth Icon Logo Wordmark Classic Fit Soft Feel Short Sleeve T-Shirt (US Alpha Large Regular Heather Fuchsia)
Barbie$19.736 rev
Trending
90-day click momentumKomar Kids Toddler Girls Nightgown Pajamas - Barbie & Strawberry Shortcake Short Sleeve Sleep Shirt Dress Sleepwear Official
Komar Kids$21.124.7★
Barbie 4 Piece Pajama Set - Kids Tight Fit Short Sleeve Shorts & Pants Sleepwear Set for Girls & Toddlers - Official Product Pink
Komar Kids$34.534.7★
Barbie 4 Piece Pajama Set - Kids Tight Fit Short Sleeve Shorts & Pants Sleepwear Set for Girls & Toddlers - Official Product Pink
Komar Kids$33.734.7★
Barbie 4 Piece Pajama Set - Kids Tight Fit Short Sleeve Shorts & Pants Sleepwear Set for Girls & Toddlers - Official Product Pink
Komar Kids$29.564.7★
Barbie Little Girls French Terry T-Shirt and Shorts Outfit Set Charcoal Gray 6
Barbie$20.644.9★
What buyers say about barbie pajamas
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome fit”
“Soft Fabric”
“Good Quality”
“Good material very comfortable”
“Very comfortable”
“The colors are bright”
“Perfect gift”
“I think its a fair value”
“Adorable and durable”
“Easy to wash”
What buyers complain about
“Shorts are a little small”
“it has come apart”
“Cheap”
“Cheap Material”
“Shirt color not true”
“Print Defect”
“the zipper broke after a few times wearing it”
“Not sewn correctly”
“had a hole in it after the first wear”
“Although the price can be a bit much”
Top return reasons
Common questions
- Is barbie pajamas profitable to sell on Amazon United States?
- The niche generates $64K/yr across 88 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the barbie pajamas niche?
- 15 brands and 26 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in barbie pajamas?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.2%.
- When does demand for barbie pajamas peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the barbie pajamas niche?
- Listings span $7.71–$36.07; the average listing price is $21.24 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.