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Barbie Dress for Girls

Fail

Buyers convert on only 0.6% of searches, so Barbie Dress for Girls is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$106K/yr775K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
22%top-5 click share · 12 brands · 20 sellers

Flapen Score

Barbie Dress for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Barbie Dress for Girls is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Dress for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Dress for Girls 775K times last year and spent an estimated $106K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
775K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
0.6%
Market size, estimated
$106Ka year
Peak month
December2.4× the quietest month
Top search term
barbie clothes for girls147K searches a year

02 · Price

A sale here is worth $23.53.

Listings sell for $23.53 on average, from $13.48 to $38.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.53 that is $0 to $2K a year per listing.

Average price
$23.53inside the $15 to $100 sweet spot
Price range
$13.48–$38.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #828 within Clothing Sets. It carries 577 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#828in Clothing Sets
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
577per listing
Listings tracked
85

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Barbie Dress for Girls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

22%

Top 20: 52%

Open market

5%

  • Barbie85%
  • K-Acc3%
  • Olive Loves Apple2%
  • Suppromo2%
  • Komar Kids2%
  • MITUN SEMI2%
  • Open — no brand owns it (6 brands, 5%)

Demand

Barbie Dress for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Barbie Dress for Girls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barbie clothes for girls147K/yr
  • barbie outfit for girls90K/yr
  • barbie dress for girls79K/yr
  • barbie dress106K/yr
  • barbie birthday outfit62K/yr
  • barbie outfit49K/yr
  • barbie girls clothes24K/yr
  • girls barbie outfit21K/yr
  • vestido de barbie para nia20K/yr
  • barbie toddler clothes19K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Dress for Girls

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“But overreacting quality”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Barbie Dress for Girls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data