Barbie Backpack

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +158.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

578K

Growth, 90 days vs prior 90

+158.6%

Conversion, latest week

0.5%

Market size, estimated

$88Ka year

Peak month

August17.6× the quietest month

Top search term

barbie backpack406K searches a year

Listings sell for $33.11 on average, from $15.72 to $52.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.11 that is $3K to $8K a year per listing.

Average price

$33.11inside the $15 to $100 sweet spot

Price range

$15.72–$52.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #782 within Backpacks. It carries 1,202 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#782in Backpacks

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,202per listing

Listings tracked

16

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months