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Ballet Sweater

Fail

Demand is soft, at -59.9% this quarter, so Ballet Sweater is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$27K/yr243K searches / yr
90-day growth
-59.9%search demand this quarter
Competition
21%top-5 click share · 33 brands · 39 sellers

Flapen Score

Ballet Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ballet Sweater is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ballet Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Ballet Sweater 243K times last year and spent an estimated $27K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-59.9%
Conversion, latest week
0.6%
Market size, estimated
$27Ka year
Peak month
November5.1× the quietest month
Top search term
ballet sweater38K searches a year

02 · Price

A sale here is worth $19.86.

Listings sell for $19.86 on average, from $9.72 to $43.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.86 that is $0 to $2K a year per listing.

Average price
$19.86inside the $15 to $100 sweet spot
Price range
$9.72–$43.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #710 within Dance. It carries 285 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#710in Dance
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
285per listing
Listings tracked
79

04 · Newcomers

4 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ballet Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

39

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

21%

Top 20: 54%

Open market

46%

  • Brand 117%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Ballet Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Ballet Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ballet sweater38K/yr
  • ballet wrap sweater27K/yr
  • ballet sweater women24K/yr
  • ballet sweater girls38K/yr
  • dance sweater13K/yr
  • ballet cardigan7K/yr
  • ballerina sweater8K/yr
  • ballet jacket5K/yr
  • dance sweater for girls18K/yr
  • ballet wrap cardigan5K/yr

Reviews and returns

What reviews say buyers love and hate about Ballet Sweater

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
7.8%of orders come back
“just much shorter than anticipated”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ballet Sweater questions

Answered from the same tracked data.