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Ballet Skirt

Fail

An estimated 10.3% of orders come back, so Ballet Skirt is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$189K/yr934K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
39%top-5 click share · 19 brands · 24 sellers

Flapen Score

Ballet Skirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ballet Skirt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ballet Skirt market on Amazon at a glance

Shoppers on Amazon United States searched for Ballet Skirt 934K times last year and spent an estimated $189K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 934K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
934K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
1.4%
Market size, estimated
$189Ka year
Peak month
October2.6× the quietest month
Top search term
ballet skirt242K searches a year

02 · Price

A sale here is worth $14.42.

Listings sell for $14.42 on average, from $7.85 to $28.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.42 that is $1K to $4K a year per listing.

Average price
$14.42under the $15 to $100 sweet spot
Price range
$7.85–$28.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #78 within Dance. It carries 679 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#78in Dance
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
679per listing
Listings tracked
51

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ballet Skirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$6K$11K$17K$23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

24

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 73%

Open market

17%

  • Stelle61%
  • Yolev7%
  • Daydance6%
  • Tacherlia4%
  • Bloch3%
  • Century Star2%
  • Open — no brand owns it (13 brands, 17%)

Demand

Ballet Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Ballet Skirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ballet skirt242K/yr
  • ballet skirt women113K/yr
  • dance skirt77K/yr
  • dance skirts for women47K/yr
  • ballet skirts for girls63K/yr
  • ballet wrap skirt42K/yr
  • black ballet skirt39K/yr
  • ballet skirts34K/yr
  • womens dance skirts24K/yr
  • dance skirts23K/yr

Reviews and returns

What reviews say buyers love and hate about Ballet Skirt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
10.3%of orders come back
“Runs very small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ballet Skirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data