ballerina necklace
Worth a lookShows demand growing +98.2% this quarter, but a small market ($72K/yr) keeps it on the watch list.
Growth
Great+98.2%90-day search growth — must beat 0% to launch
Price range
Great$7.56–$58.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good504.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.16avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 159K searches
According to Flapen's Amazon United States niche tracking, ballerina necklace is a $72K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
ballerina necklace market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $76K–$91K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #581
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 1.7%
- Avg brand age
- 37 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
25
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
26%
- Eilygen48%
- Baydurcan7%
- SUMFAN7%
- SmileBelle5%
- Gemschest4%
- GIAYIER3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +98.2% search growth over the last 90 days.Peak months: May, Jun, Dec · busiest ÷ quietest = 4.9×
Top ballerina necklace search terms
- dance necklace24K/yr
- ballerina necklace20K/yr
- ballerina necklace for girls 4-610K/yr
- ballet necklace19K/yr
- ballet necklace for girls9K/yr
- dance necklace for girls10K/yr
- dance jewelry9K/yr
- dance jewelry for girls7K/yr
- ballerina jewelry9K/yr
- ballet jewelry7K/yr
Top ballerina necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eilygen Dancer Gift Dance Women Necklace Never Miss a Chance to Dance Stainless Steel Necklace (Never Miss a Chance to Dance)
Eilygen$15.954.6★404 rev
Eilygen Dancer Gift Dance Women Necklace Never Miss a Chance to Dance Stainless Steel Necklace (Never Miss a Chance to Dance (color 3))
Eilygen$14.924.6★404 rev
Baydurcan Dance Necklace for Women Ballerina Stuff Charm Ballet Necklace Accessories for Women (Dance Gifts)
Baydurcan$12.924.6★109 rev
SUMFAN Ballerina Ballet Necklace Gifts for Girls Women Dance Recital Gifts for Girls Ballet Pendant Jewelry for Daughter (Ballets Necklace)
SUMFAN$15.584.7★389 rev
SmileBelle Dance Recital Gifts for Girls Dance Necklace Heart Pendant Handmade Jewelry as Dancer Birthday Gift for Her Sparkly Dance Stuff Jewelry as Dances Outfit for Dancer Daughter Nephews
SmileBelle$11.154.5★144 rev
Newest
by launch date
JIAOGE Dance Recital Gifts for Girls - K Initial Necklace for Girls Kids Jewelry Dance Gift Ballerina Necklace Ballet Necklaces Ballerina 6 7 8 9 10 12 Year Old Girl Birthday Gifts for Teen Girl Gift
JIAOGE$18.2929 rev
Baydurcan Dance Necklace for Women Ballerina Stuff Charm Ballet Necklace Accessories for Women (Dance Gifts)
Baydurcan$12.92109 rev
Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry
Tewiky$9.29412 rev
Cute CZ Ballet Shoes Choker Necklace for Women 14k Gold Plated Dainty Crystal Cubic Zirconia Enamel Ballerina Ballet Slipper Pendant Adjustable Chain Necklace Fashion Jewelry for Dance Lover (Pink)
NewZenro$9.0110 rev
Kendra Scott Ballet Short Pendant Necklace in Blush Mother Of Pearl 14k Gold-Plated Brass Fashion Jewelry for Women
Kendra Scott$58.87114 rev
Trending
90-day click momentumJIAOGE Dance Recital Gifts for Girls - K Initial Necklace for Girls Kids Jewelry Dance Gift Ballerina Necklace Ballet Necklaces Ballerina 6 7 8 9 10 12 Year Old Girl Birthday Gifts for Teen Girl Gift
JIAOGE$18.295.0★
Eilygen Dancer Gift Dance Women Necklace Never Miss a Chance to Dance Stainless Steel Necklace (Never Miss a Chance to Dance (color 10))
Eilygen$14.734.6★
Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry
Tewiky$9.294.8★
Eilygen Dancer Gift Dance Women Necklace Never Miss a Chance to Dance Stainless Steel Necklace (Never Miss a Chance to Dance (color 3))
Eilygen$14.924.6★
Eilygen Dancer Gift Dance Women Necklace Never Miss a Chance to Dance Stainless Steel Necklace (Never Miss a Chance to Dance (color 4))
Eilygen$15.194.6★
What buyers say about ballerina necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As advertised”
“Fit great”
“Ease of use”
“Great value”
“Super comfortable”
“Gift”
“Good for Sports”
“no issues or color change”
“chain is better than I anticipated -”
What buyers complain about
“Too small”
“Difficult to use”
“Broke incredibly quickly”
“Not Well Made”
“Flimsy chain”
“Photos dont do it justice”
“were more expensive”
“Flimsy”
“They are too skinny”
“The plastic on the base a couple of them wasnt smooth”
Top return reasons
Common questions
- Is ballerina necklace profitable to sell on Amazon United States?
- The niche generates $72K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +98.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the ballerina necklace niche?
- 18 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in ballerina necklace?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 2.0%.
- When does demand for ballerina necklace peak?
- Demand peaks in May–Jun–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the ballerina necklace niche?
- Listings span $7.56–$58.87; the average listing price is $15.16 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.