Is balaclava hoodie profitable to sell on Amazon United States?

The niche generates $27K/yr across 91 tracked products. 13 of 53 products launched in the last 360 days are still selling. 90-day search growth is -76.6%. Flapen's verdict: Skip it (49/100).

How competitive is the balaclava hoodie niche?

45 brands and 125 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in balaclava hoodie?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.1%.

What does it cost to enter the balaclava hoodie niche?

Listings span $7.01–$59.29; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.

balaclava hoodie

Skip it

Soft demand (-76.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$28.00

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$7.01–$59.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good921.15

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Market size

Bad$27K

$27K/yr · 507K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-76.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, balaclava hoodie is a $27K/yr Amazon United States market (507K searches/yr). The top 5 brands hold 43% of demand. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

balaclava hoodie market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $84K–$112K; units × avg price
Conversion rate: 0.2%
Avg BSR: #8,914
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 5.8%
Avg brand age: 37 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

125

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

25%

Top 20: 55%

Open market

51%

TOSTOK10%
EUDOLAH9%
XWC9%
isnowood8%
congluoki7%
SKYWEHYD6%

Demand

Weekly Amazon search volume, last 34 weeks — -76.6% search growth over the last 90 days.

Open Trend

Top balaclava hoodie search terms

hoodie with mask81K/yr -63.2%0.3% conv.
balaclava hoodie157K/yr -85.9%0.2% conv.
ski mask hoodie36K/yr -67.5%0.1% conv.
hoodie with face mask28K/yr -71.2%0.1% conv.
hoodie with mask built in17K/yr -61.0%0.0% conv.
masked hoodie25K/yr -64.8%0.2% conv.
mask hoodie13K/yr -53.8%0.4% conv.
hoodie mask10K/yr -47.4%0.4% conv.
hoodies with mask10K/yr -57.9%0.3% conv.
double hooded hoodie12K/yr -79.2%0.0% conv.

All search terms

Top balaclava hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOSTOK Mens Balaclava Hoodie Winter Double Layer Hooded Sweatshirt with zipper Fleece-Lined Hip-Hop Hoodie(US Alpha Small Regular Regular Black)

TOSTOK$38.243.8★172 rev

isnowood Mens UPF 50+ Fishing Sun Hoodie UV Protection Long Sleeve Hooded Shirt with Mask for Hiking outdoor Light Gray

isnowood$15.754.6★47 rev

EUDOLAH Mens Balaclava Hoodie Half Zipper Jacket Double Hooded Sweatshirt Wind Resistant Athletic Coat(M Black)

EUDOLAH$29.284.0★159 rev

XWC 3 Pack Mens Sun Protection Fishing Hoodie with Face Mask UPF 50+ Long Sleeve Compression Work Shirt Construction Quick Dry (US Alpha Large Regular Regular COMPRESSION-3PACK-Black+Blue+Grey)

XWC$33.314.0★371 rev

HovSiyla 5 Pack Mens Fishing Hoodie UV Sun Protection Shirts UPF Rash Guard Long Sleeve Shirts Hiking Performance Mesh Face Mask Top Black Grey White Navy Red Medium

HovSiyla$42.404.5★220 rev

Newest

by launch date

Cymebosilux 3 Pack Mens Sun Protection Fishing Hoodie with Face Mask Long Sleeve Work Sweatshirt Construction Quick Dry Black Blue Gray Medium

Cymebosilux$27.208 rev

3mo ago

TanBridge Mens Running Hoodie with Face Mask Hooded Shirts for Men Fishing Hoodies Sun Protection 5 Packs

TanBridge$40.73110 rev

4mo ago

isnowood Mens UPF 50+ Fishing Sun Hoodie UV Protection Long Sleeve Hooded Shirt with Mask for Hiking outdoor Light Gray

isnowood$15.7547 rev

5mo ago

isnowood Mens UPF 50+ Fishing Sun Hoodie UV Protection Long Sleeve Hooded Shirt with Mask for Hiking outdoor White

isnowood$15.3047 rev

5mo ago

XWC 3 Pack Mens Sun Protection Fishing Hoodie with Face Mask UPF 50+ Long Sleeve Compression Work Shirt Construction Quick Dry (US Alpha Large Regular Regular COMPRESSION-3PACK-Black+Blue+Grey)

XWC$33.31371 rev

8mo ago

What buyers say about balaclava hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Mask fits well”

Quality-Overall14%

“Good Quality”

Warmth12%

“Keep warm”

Comfort-Overall10%

“the most comfortable mask Ive bought so far”

Value For Money5%

“reasonably priced”

Breathability5%

“easy to breathe in”

Advertised Vs Actual Product4%

“As described”

Material Quality4%

“Nice and soft material”

Weight Light4%

“Lightweight and breathable”

Soft Feel3%

“Its soft, breathable, and stays perfectly in place under my helmet”

What buyers complain about

Size-Overall31%

“Pretty big”

Quality-Overall9%

“not well made”

Thickness7%

“thinner than i thought they would be”

Thin3%

“Extremely thin”

Durability3%

“broke first time i wore it”

Material Quality3%

“Pretty cheap material”

Smell2%

“Smells like chemicals even after wash never used them”

Breathability2%

“Definitely not very breathable”

Warmth2%

“not warm”

Comfort-Overall2%

“Tight and uncomfortable”

Top return reasons

Size-Overall58%

Thin8%

Material Quality6%

Advertised Vs Actual Product4%

Length3%

Neck Fit2%

Quality-Overall2%

Value For Money2%

Chest Fit2%

Warmth1%

Common questions

Is balaclava hoodie profitable to sell on Amazon United States?: The niche generates $27K/yr across 91 tracked products. 13 of 53 products launched in the last 360 days are still selling. 90-day search growth is -76.6%. Flapen's verdict: Skip it (49/100).
How competitive is the balaclava hoodie niche?: 45 brands and 125 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in balaclava hoodie?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.1%.
What does it cost to enter the balaclava hoodie niche?: Listings span $7.01–$59.29; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.