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Baggu Bowler Bag

Fail

Buyers convert on only 0.7% of searches, so Baggu Bowler Bag is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$50K/yr202K searches / yr
90-day growth
+82.5%search demand this quarter
Competition
37%top-5 click share · 19 brands · 22 sellers

Flapen Score

Baggu Bowler Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baggu Bowler Bag is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baggu Bowler Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Baggu Bowler Bag 202K times last year and spent an estimated $50K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +82.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+82.5%
Conversion, latest week
0.7%
Market size, estimated
$50Ka year
Top search term
bowler bag142K searches a year

02 · Price

A sale here is worth $36.67.

Listings sell for $36.67 on average, from $21.65 to $184.24. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.67 that is $0 to $4K a year per listing.

Average price
$36.67inside the $15 to $100 sweet spot
Price range
$21.65–$184.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #23,034 within Hobo Bags. It carries 79 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
21.6%
Average rank
#23,034in Hobo Bags
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
79per listing
Listings tracked
45

04 · Newcomers

15 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
15Amazon's first-year sales bar
Average brand age
26 months

Products

Top Baggu Bowler Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

17%

  • Brand 124%
  • Brand 220%
  • Brand 316%
  • Brand 411%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (13 brands, 17%)

Search terms

Top Baggu Bowler Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bowler bag142K/yr
  • nylon bowler bag29K/yr
  • bowler bag purse25K/yr
  • baggu medium bowler bag6K/yr

Reviews and returns

What reviews say buyers love and hate about Baggu Bowler Bag

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Baggu Bowler Bag questions

Answered from the same tracked data.