Is bag charm holder profitable to sell on Amazon United States?

The niche generates $27K/yr across 11 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +106.4%. Flapen's verdict: Skip it (40/100).

How competitive is the bag charm holder niche?

8 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in bag charm holder?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.5%.

What does it cost to enter the bag charm holder niche?

Listings span $4.93–$12.94; the average listing price is $8.62 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.

bag charm holder

Skip it

Prices mostly outside the sweet spot ($4.93–$12.94) — this niche doesn't clear our bar today.

Growth

Great+106.4%

90-day search growth — must beat 0% to launch

Review moat

Great165.73

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$8.62

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$27K

$27K/yr · 103K searches

Price range

Bad$4.93–$12.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United States niche tracking, bag charm holder is a $27K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 40/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bag charm holder market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $26K–$34K; units × avg price
Conversion rate: 3.1%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 23 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

CMVFYL58%
Muitcdo20%
SGSYRYCO7%
Tiezzi3%
GAQWOK3%
FDKJEJC3%
Open — no brand owns it (2 brands, 5%)

Top bag charm holder search terms

bag charm carabiner19K/yr +170.6%2.8% conv.
carabiner bag charm11K/yr +234.2%1.6% conv.
carabiner for bag charms10K/yr +406.4%2.0% conv.
bag charm holder17K/yr +46.7%1.6% conv.
bag carabiner12K/yr +62.4%1.9% conv.
purse carabiner10K/yr +52.9%1.6% conv.
bag charm hardware5K/yr +94.5%0.8% conv.
bag rings5K/yr +32.0%1.0% conv.
carabiner for purse8K/yr -7.2%1.1% conv.
purse charm clip4K/yr +50.4%1.8% conv.

All search terms

Top bag charm holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys

CMVFYL$7.764.6★827 rev

Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)

Muitcdo$10.134.8★211 rev

Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)

Muitcdo$11.484.8★68 rev

3 Pcs Brass Key Ring with Screw Lock - Durable Gold Carabiner Keychain Clip for Keys Bags Handbags Men & Women Premium Gold Key Ring Carabiner Locking Purse and Bag Charms Accessory

SGSYRYCO$4.934.6★124 rev

CMVFYL Secure Bag Charm Carabiner ClipBrass Screw Lock Keychain Locking Key Ring Holder for Purse Handbag Tote Bag Backpack Silver

CMVFYL$9.434.6★71 rev

Newest

by launch date

Tiezzi 6 Pack Gold Carabiner Key Ring Clip Premium Brass Screw Locking Keychain Holder for Backpacks Cute Bag Charms for Handbags & Purses Durable Key Chain Hooks Accessories for Women & Men

Tiezzi$9.5159 rev

6mo ago

3 Pcs Brass Key Ring with Screw Lock - Durable Gold Carabiner Keychain Clip for Keys Bags Handbags Men & Women Premium Gold Key Ring Carabiner Locking Purse and Bag Charms Accessory

SGSYRYCO$4.93124 rev

9mo ago

CooBigo 3 Pack Gold Brass Key Ring Screw Lock Key Organizer with 6 Keyrings Carabiner Keychain Clip for Car Keys Purse Bag Charms Luggage Tags Accessories

CooBigo$6.2615 rev

9mo ago

5 Pcs Brass Key Rings Bag Charm Clasp Oval Key Ring for Labubu Bag Charm Carabiner Gold Keychain Clip Bag Charms Clip

FDKJEJC$7.7293 rev

10mo ago

Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)

Muitcdo$11.4868 rev

10mo ago

What buyers say about bag charm holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“the build quality feels strong”

Size-Overall10%

“just the right size”

Advertised Vs Actual Product9%

“Exactly like picture”

Ease Of Use9%

“Easy to use”

Value For Money8%

“Excellent price”

Durability7%

“Sturdy and durable”

Strength7%

“Nice and sturdy”

Locking Mechanism5%

“Keeps items secure”

Chain/Key Quality4%

“Love my new keychain”

Color3%

“Very nice gold color and sturdy”

What buyers complain about

Size-Overall39%

“Two different sizes”

Functionality-Overall9%

“Just didn't work out for me”

Quality-Overall9%

“Cheap”

Chain/Key Quality6%

“no key chain”

Ease Of Use3%

“Couldnt even use”

Adhesion/Stickiness3%

“They stick when closing”

Jamming/Clogging3%

“Easily jams and unremovable”

Thickness3%

“It is a little thicker. the strap.”

Flexibility3%

“They have a relatively small opening that's not flexible so hooking something large like a water bottle top isn't possible”

Locking Mechanism1%

“not be secure”

Top return reasons

Size-Overall62%

Value For Money6%

Color6%

Advertised Vs Actual Product6%

Defective Material/Parts3%

Functionality-Overall3%

Length2%

Quality-Overall2%

Thickness2%

Width1%

Common questions

Is bag charm holder profitable to sell on Amazon United States?: The niche generates $27K/yr across 11 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +106.4%. Flapen's verdict: Skip it (40/100).
How competitive is the bag charm holder niche?: 8 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in bag charm holder?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.5%.
What does it cost to enter the bag charm holder niche?: Listings span $4.93–$12.94; the average listing price is $8.62 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.