bag charm
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size
Great$1.2M$1.2M/yr · 16.2M searches
Price range
Good$5.85–$33.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,060.31avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bag charm is a $1.2M/yr Amazon United States market (16.2M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
bag charm market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- $1.5M–$2.0M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #395
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.5%
- Avg brand age
- 25 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
17
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
14%
- LAEKOU44%
- CMVFYL26%
- I-BOSOM7%
- kate spade new york4%
- BORKUANA3%
- Gegraterwa3%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top bag charm search terms
- bag charms5.4M/yr
- purse charms2.9M/yr
- bag charm1.8M/yr
- purse charms for handbags1000K/yr
- bag charms for handbags992K/yr
- keychain charms660K/yr
- purse charm549K/yr
- bag charms for tote bags378K/yr
- cherry keychain421K/yr
- cute bag charms212K/yr
Top bag charm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★1,502 rev
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.764.6★827 rev
I-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)
I-BOSOM$7.744.6★4,133 rev
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$8.084.4★1,502 rev
kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More
kate spade new york$33.324.8★899 rev
Newest
by launch date
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.0687 rev
Kimonce Sun and Moon Keychain Colorful Star Beads Gemstone Charm Y2K Aesthetic Purse Charm for Women Men Handbag & Backpack Decoration
Kimonce$6.37252 rev
Gegraterwa Purse Chain Pearl Bag Chains Purse Charms with Gold Straps Bag Charms for Handbags(1)
Gegraterwa$5.93236 rev
BORKUANA Leather Keychain Holder Case Compatible with AirTag Cute Protective Cover with Keyring Anti-Scratch Finder GPS Tracker Case for Wallet Keys bag pets(Bird D)
BORKUANA$9.20231 rev
OVRUNS Cherry Bag Charm Cute Cherry Accessories Sparkling Purse Keychian Charms for Women
OVRUNS$9.051,261 rev
Trending
90-day click momentumI-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)
I-BOSOM$7.744.6★
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.764.6★
BORKUANA Leather Keychain Holder Case Compatible with AirTag Cute Protective Cover with Keyring Anti-Scratch Finder GPS Tracker Case for Wallet Keys bag pets(Bird D)
BORKUANA$9.204.7★
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.064.3★
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★
What buyers say about bag charm
What buyers praise and complain about, mined from review topics.What buyers love
“Better than other brands”
“Key chain charm”
“Vibrant color”
“it matched great”
“Amazing value”
“So durable”
“Just as pictured”
“So soft”
“Its not flimsy and cheap looking”
“Bigger and heavier than expected so it will hold up much better”
What buyers complain about
“Too small”
“Breaks easily”
“Ugly color”
“Very poorly made”
“really heavy”
“Breaks easily”
“Too expensive”
“Arrived with broken string”
“And the little dangling arms are so stiff for some reason”
“Key chain too small”
Top return reasons
Common questions
- Is bag charm profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the bag charm niche?
- 12 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in bag charm?
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 2.6%.
- When does demand for bag charm peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bag charm niche?
- Listings span $5.85–$33.32; the average listing price is $10.15 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.