badgley mischka heels
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$88.17avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$691K$691K/yr · 5.6M searches
Review moat
Good836.01avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Price range
Okay$16.05–$243.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, badgley mischka heels is a $691K/yr Amazon United States market (5.6M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
badgley mischka heels market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $705K–$882K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #925
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 7.6%
- Avg brand age
- 40 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
68
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
12%
Top 20: 32%
Open market
6%
- Sam Edelman85%
- Project Cloud3%
- Circus NY by Sam Edelman2%
- Amazon Essentials2%
- Steve Madden1%
- CUSHIONAIRE1%
- Open — no brand owns it (8 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top badgley mischka heels search terms
- sam edelman sandals906K/yr
- sam edelman1.2M/yr
- sam edelman heels599K/yr
- sam edelman flats590K/yr
- sam edelman shoes for women286K/yr
- sam edelman shoes220K/yr
- sam edelman sneakers for women339K/yr
- sam edelman sandals for women319K/yr
- circus ny by sam edelman162K/yr
- sam edelman sneakers152K/yr
Top badgley mischka heels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sam Edelman Womens Michaela Mary Jane Flat Dark Silver Sage 5 Medium
Sam Edelman$89.224.3★925 rev
Sam Edelman Womens Bay Jelly Flat Sandal Tortoise 8
Sam Edelman$56.954.4★390 rev
Sam Edelman Womens Waylon Heeled Sandal Black 5.5 Medium
Sam Edelman$133.954.3★314 rev
Sam Edelman Womens Bay Jelly Flat Sandal Clear/Sand 9
Sam Edelman$55.414.4★390 rev
Sam Edelman Womens Bay Classic Slide Sandal Saddle 7
Sam Edelman$93.004.5★1,440 rev
Newest
by launch date
Sam Edelman Womens Ellina Flat Sandal Rich Cognac 7 Medium
Sam Edelman$88.7071 rev
Sam Edelman Womens Michaela JellyMary Jane Flat Transparent Brown 7 Medium
Sam Edelman$62.03190 rev
Sam Edelman Womens Pax Heeled Sandal Cyprus Tan 7 Medium
Sam Edelman$83.619 rev
Sam Edelman Womens Michaela JellyMary Jane Flat Transparent Brown 6 Medium
Sam Edelman$61.76190 rev
Sam Edelman Womens Cora Heeled Sandal Deep Scarlet 7 Medium
Sam Edelman$88.5014 rev
Trending
90-day click momentumSam Edelman Womens Pax Heeled Sandal Cyprus Tan 7 Medium
Sam Edelman$83.613.9★
Sam Edelman Womens Cora Heeled Sandal Deep Scarlet 7 Medium
Sam Edelman$88.503.6★
Sam Edelman Womens Adrianna Sport Sandal Modern Ivory 7.5
Sam Edelman$60.444.4★
Sam Edelman Womens Ellina Flat Sandal Rich Cognac 7 Medium
Sam Edelman$88.704.1★
Sam Edelman Womens Darla Slide Sandal Cyprus Tan 9.5
Sam Edelman$117.704.3★
What buyers say about badgley mischka heels
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and attractive”
“Good fit”
“Beautifully made”
“Cute style”
“Love the color”
“Worth every penny”
“shoes are lightweight”
“Very cute and comfortably cushioned”
“easy to walk in”
“Good quality materials and so comfortable”
What buyers complain about
“Not a good fit”
“they are too tight on my toe box”
“Too narrow”
“Break very easily”
“Uncomfortable”
“The more I wear them the leather has stretched out”
“Not clean”
“the coloring is already wearing off”
“definitely no support for your soles”
“the strap/buckle is not adjustable”
Top return reasons
Common questions
- Is badgley mischka heels profitable to sell on Amazon United States?
- The niche generates $691K/yr across 224 tracked products. 13 of 64 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the badgley mischka heels niche?
- 14 brands and 68 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in badgley mischka heels?
- Top complaints mined from reviews: Size-Overall, Feet Fit, Width. The return rate is 12.3% — above our launch gate.
- When does demand for badgley mischka heels peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the badgley mischka heels niche?
- Listings span $16.05–$243.24; the average listing price is $88.17 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.