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Badgley Mischka Heels

Fail

An estimated 12.3% of orders come back, so Badgley Mischka Heels is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$691K/yr5.6M searches / yr
90-day growth
+11.5%search demand this quarter
Competition
12%top-5 click share · 14 brands · 68 sellers

Flapen Score

Badgley Mischka Heels against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Badgley Mischka Heels is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badgley Mischka Heels market on Amazon at a glance

Shoppers on Amazon United States searched for Badgley Mischka Heels 5.6M times last year and spent an estimated $691K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $691K a year.

Searches, last 12 months
5.6M
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
0.1%
Market size, estimated
$691Ka year
Peak month
July1.4× the quietest month
Top search term
sam edelman sandals906K searches a year

02 · Price

A sale here is worth $88.17.

Listings sell for $88.17 on average, from $16.05 to $243.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $88.17 that is $0 to $9K a year per listing.

Average price
$88.17inside the $15 to $100 sweet spot
Price range
$16.05–$243.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
12.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #925 within Sandals. It carries 836 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
7.6%
Average rank
#925in Sandals
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
836per listing
Listings tracked
224

04 · Newcomers

13 of last year's 64 launches cleared the first-year sales bar.

64 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
64
Successful launches
13Amazon's first-year sales bar
Average brand age
40 months

Products

Top Badgley Mischka Heels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

68

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

12%

Top 20: 32%

Open market

6%

  • Brand 185%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (8 brands, 6%)

Demand

Badgley Mischka Heels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Badgley Mischka Heels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sam edelman sandals906K/yr
  • sam edelman1.2M/yr
  • sam edelman heels599K/yr
  • sam edelman flats590K/yr
  • sam edelman shoes for women286K/yr
  • sam edelman shoes220K/yr
  • sam edelman sneakers for women339K/yr
  • sam edelman sandals for women319K/yr
  • circus ny by sam edelman162K/yr
  • sam edelman sneakers152K/yr

Reviews and returns

What reviews say buyers love and hate about Badgley Mischka Heels

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
12.3%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Badgley Mischka Heels questions

Answered from the same tracked data.