badgley mischka
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Great131.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$134.33avg listing price — sweet spot $15–$100
Price range
Okay$23.57–$234.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Market size
Okay$138K$138K/yr · 569K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad36.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, badgley mischka is a $138K/yr Amazon United States market (569K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
badgley mischka market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $168K–$201K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #3,384
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 57%
- Out of stock
- 9.0%
- Avg brand age
- 34 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
17%
Top 20: 40%
Open market
0%
- Badgley Mischka89%
- Jewel Badgley Mischka9%
- Betsey Johnson1%
- UJPFEO0%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +6.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.5×
Top badgley mischka search terms
- badgley mischka heels154K/yr
- badgley mischka98K/yr
- badgley mischka shoes for women103K/yr
- badgley mischka shoes52K/yr
- jewel badgley mischka shoes25K/yr
- jewel badgley mischka28K/yr
- badgley mischka wedding shoes22K/yr
- bagley mischka women shoes20K/yr
- jewel badgley mischka heels24K/yr
- bagley mischka heels15K/yr
Top badgley mischka products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Badgley Mischka Womens Whitney Champagne Satin 10 Medium
Badgley Mischka$223.110.0★0 rev
Badgley Mischka Womens Kamilah Pump
Badgley Mischka$126.684.4★150 rev
Badgley Mischka Womens Cady Pink Jacquard 6.5 Medium
Badgley Mischka$211.424.2★17 rev
Badgley Mischkas Cher Pump Champagne 6.0
Badgley Mischka$234.864.3★607 rev
Badgley Mischkas Cher Pump Champagne 7.5
Badgley Mischka$208.804.3★607 rev
Newest
by launch dateBadgley Mischka Womens Whitney Champagne Satin 10 Medium
Badgley Mischka$223.110 rev
Badgley Mischka Womens Cady Pink Jacquard 6.5 Medium
Badgley Mischka$211.4217 rev
Badgley Mischka Womens Cady Pink Jacquard 8.5 Medium
Badgley Mischka$174.0517 rev
Badgley Mischka Womens Whitman Champagne Satin 8.5 Medium
Badgley Mischka$192.701 rev
Badgley Mischka Womens Whitney Champagne Satin 6 Medium
Badgley Mischka$209.810 rev
Trending
90-day click momentum
Badgley Mischka Cadence Block Heel Slide
Badgley Mischka$185.144.2★
Badgley Mischka Womens Whitney Champagne Satin 10 Medium
Badgley Mischka$223.110.0★
Badgley Mischka Womens Whitman Champagne Satin 8.5 Medium
Badgley Mischka$192.705.0★
Badgley Mischka Womens Cady Pink Jacquard 6.5 Medium
Badgley Mischka$211.424.2★
Badgley Mischka Womens Cady Pink Jacquard 8.5 Medium
Badgley Mischka$174.054.2★
What buyers say about badgley mischka
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Beautifully made”
“The style is great”
“how comfortable they are”
“Lots of space”
“It's a lovely bag as shown in the image”
“It is stylish and durable”
“It is roomy yet stylish”
“great for travel”
“Value the price”
What buyers complain about
“with the strap broken”
“They were short”
“size of this bag BUT the quality is -0”
“it looks and feels expensive”
“not comfy”
“DONT size up if you have slimmer feet”
“they hurt”
“the ankle strap was tight”
“The pearls look very fake - almost iridescent like something was rubbed off of them”
“Broke down after one use”
Top return reasons
Common questions
- Is badgley mischka profitable to sell on Amazon United States?
- The niche generates $138K/yr across 168 tracked products. 0 of 41 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the badgley mischka niche?
- 4 brands and 26 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in badgley mischka?
- Top complaints mined from reviews: Strap/String Quality, Size-Overall, Quality-Overall. The return rate is 36.4% — above our launch gate.
- When does demand for badgley mischka peak?
- Demand peaks in Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the badgley mischka niche?
- Listings span $23.57–$234.86; the average listing price is $134.33 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.