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Badgley Mischka

Fail

The top 5 brands take 100% of clicks, so Badgley Mischka is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$138K/yr569K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
17%top-5 click share · 4 brands · 26 sellers

Flapen Score

Badgley Mischka against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Badgley Mischka is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badgley Mischka market on Amazon at a glance

Shoppers on Amazon United States searched for Badgley Mischka 569K times last year and spent an estimated $138K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
569K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
0.2%
Market size, estimated
$138Ka year
Peak month
December3.5× the quietest month
Top search term
badgley mischka heels154K searches a year

02 · Price

A sale here is worth $134.33.

Listings sell for $134.33 on average, from $23.57 to $234.86. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $134.33 that is $0 to $13K a year per listing.

Average price
$134.33above the $15 to $100 sweet spot
Price range
$23.57–$234.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
36.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #3,384 within Pumps. It carries 131 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
99%
Out of stock, average day
9.0%
Average rank
#3,384in Pumps
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
131per listing
Listings tracked
168

04 · Newcomers

0 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Badgley Mischka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

4 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

17%

Top 20: 40%

Open market

0%

  • Brand 189%
  • Brand 29%
  • Brand 31%
  • Brand 40%

Demand

Badgley Mischka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.5×

Search terms

Top Badgley Mischka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badgley mischka heels154K/yr
  • badgley mischka98K/yr
  • badgley mischka shoes for women103K/yr
  • badgley mischka shoes52K/yr
  • jewel badgley mischka shoes25K/yr
  • jewel badgley mischka28K/yr
  • badgley mischka wedding shoes22K/yr
  • bagley mischka women shoes20K/yr
  • jewel badgley mischka heels24K/yr
  • bagley mischka heels15K/yr

Reviews and returns

What reviews say buyers love and hate about Badgley Mischka

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Strap/String Quality”
36.4%of orders come back
“with the strap broken”
A buyer, on “Strap/String Quality”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Badgley Mischka questions

Answered from the same tracked data.