badge wallet
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.73avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Good$7.32–$152.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,394.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay$101K$101K/yr · 295K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, badge wallet is a $101K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
badge wallet market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $123K–$154K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,419
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 91%
- Out of stock
- 0.7%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
53
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
33%
Top 20: 67%
Open market
41%
- Perfect Fit Shield Wallets16%
- Cavelio11%
- ZALVEX9%
- MARSHAL8%
- typecase8%
- JSHYGOUP7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top badge wallet search terms
- badge wallet67K/yr
- badge wallet law enforcement33K/yr
- police badge wallet37K/yr
- perfect fit shield wallets32K/yr
- police wallet18K/yr
- badge holder wallet21K/yr
- police wallet with badge holder11K/yr
- id badge holder wallet10K/yr
- id badge wallet9K/yr
- wallet badge holder8K/yr
Top badge wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)
typecase$36.274.5★1,937 rev
ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
ZALVEX$27.984.5★5,795 rev
Cavelio USA RFID Leather Slim Thin Bifold ID Money Wallet Oval Shape Badge Holder (Tan)
Cavelio$19.703.9★32 rev
RFID Genuine Leather Trifold Badge Holder Wallet Black Police Badge Holder
MARSHAL$19.574.4★760 rev
Teskyer Leather ID Badge Holder with Lanyard Lanyard Wallet Black
Teskyer$7.324.6★19,305 rev
Newest
by launch date
furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
furid$37.44789 rev
JSHYGOUP Law Enforcement Badge Holder Wallet Eagle Shape Badge Holder Hidden Police Wallet Shield Wallets (Black Genuine Leather)
JSHYGOUP$29.3816 rev
Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber
KIKVES$29.182,276 rev
ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
ZALVEX$27.985,795 rev
JSHYGOUP Law Enforcement Badge Wallet Black Genuine Leather Eagle Shape Badge Holder Hidden Police Badge Wallet
JSHYGOUP$33.97100 rev
Trending
90-day click momentumfurid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
furid$37.444.4★
typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)
typecase$36.274.5★
ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
ZALVEX$27.984.5★
BULLCAPTAIN RFID Wallets for Men Genuine Leather Wallet QB-05 (Brown)
BULLCAPTAIN$25.134.5★
Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber
KIKVES$29.184.6★
What buyers say about badge wallet
What buyers praise and complain about, mined from review topics.What buyers love
“solid build quality”
“has multiple pockets”
“Fair price”
“Fits a lot of cards”
“Exactly what I ordered”
“well constructed”
“The material feels durable”
“Lots of space”
“Ease of use”
“Beautiful leather”
What buyers complain about
“didnt hold up well”
“Too short”
“Very thick”
“Poor quality”
“Overall heavier than I was hoping”
“Hard to use”
“NOT leather”
“Won't fit in pockets”
“False advertisement”
“its starting to fall apart”
Top return reasons
Common questions
- Is badge wallet profitable to sell on Amazon United States?
- The niche generates $101K/yr across 66 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the badge wallet niche?
- 32 brands and 53 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in badge wallet?
- Top complaints mined from reviews: Durability, Size-Overall, Thickness. The return rate is 4.2%.
- When does demand for badge wallet peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the badge wallet niche?
- Listings span $7.32–$152.16; the average listing price is $30.73 (sweet spot $15–$100). The average incumbent carries 3,395 reviews — the moat a new listing must climb.