Badge Wallet
FailBuyers convert on only 1.1% of searches, so Badge Wallet is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $101K/yr295K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 33%top-5 click share · 32 brands · 53 sellers
Flapen Score
Badge Wallet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Badge Wallet is stronger. Inside it, weaker.
Market
The Badge Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Badge Wallet 295K times last year and spent an estimated $101K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $101Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- badge wallet67K searches a year
02 · Price
A sale here is worth $30.73.
Listings sell for $30.73 on average, from $7.32 to $152.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $30.73 that is $0 to $3K a year per listing.
- Average price
- $30.73inside the $15 to $100 sweet spot
- Price range
- $7.32–$152.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,419 within Wallets, Card Cases & Money Organizers. It carries 3,395 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 92%
- Out of stock, average day
- 0.7%
- Average rank
- #1,419in Wallets, Card Cases & Money Organizers
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 3,395per listing
- Listings tracked
- 66
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Badge Wallet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)
- Price
- $36.27
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
- Price
- $27.98
- Rating
- 4.5/5
- Reviews
- 5,795
- Age
- 1y ago

Cavelio USA RFID Leather Slim Thin Bifold ID Money Wallet Oval Shape Badge Holder (Tan)
- Price
- $19.70
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 5y ago

RFID Genuine Leather Trifold Badge Holder Wallet Black Police Badge Holder
- Price
- $19.57
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 10y ago

Teskyer Leather ID Badge Holder with Lanyard Lanyard Wallet Black
- Price
- $7.32
- Rating
- 4.6/5
- Reviews
- 19,305
- Age
- 7y ago
Trending
estimated 90-day click momentum
furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $37.44
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago

typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)
- Price
- $36.27
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
- Price
- $27.98
- Rating
- 4.5/5
- Reviews
- 5,795
- Age
- 1y ago

BULLCAPTAIN RFID Wallets for Men Genuine Leather Wallet QB-05 (Brown)
- Price
- $25.13
- Rating
- 4.5/5
- Reviews
- 4,898
- Age
- 6y ago

Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber
- Price
- $29.18
- Rating
- 4.6/5
- Reviews
- 2,276
- Age
- 1y ago
Newest
by launch date
furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $37.44
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago

JSHYGOUP Law Enforcement Badge Holder Wallet Eagle Shape Badge Holder Hidden Police Wallet Shield Wallets (Black Genuine Leather)
- Price
- $29.38
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 11mo ago

Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber
- Price
- $29.18
- Rating
- 4.6/5
- Reviews
- 2,276
- Age
- 1y ago

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
- Price
- $27.98
- Rating
- 4.5/5
- Reviews
- 5,795
- Age
- 1y ago

JSHYGOUP Law Enforcement Badge Wallet Black Genuine Leather Eagle Shape Badge Holder Hidden Police Badge Wallet
- Price
- $33.97
- Rating
- 3.9/5
- Reviews
- 100
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
32 rising
Sellers
53
Est. top-5 brand share
52%
Top 20: 94%
Est. top-5 click share
33%
Top 20: 67%
Open market
41%
- Perfect Fit Shield Wallets16%
- Cavelio11%
- ZALVEX9%
- MARSHAL8%
- typecase8%
- JSHYGOUP7%
Demand
Badge Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Badge Wallet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- badge wallet67K/yr
- badge wallet law enforcement33K/yr
- police badge wallet37K/yr
- perfect fit shield wallets32K/yr
- police wallet18K/yr
- badge holder wallet21K/yr
- police wallet with badge holder11K/yr
- id badge holder wallet10K/yr
- id badge wallet9K/yr
- wallet badge holder8K/yr
Reviews and returns
What reviews say buyers love and hate about Badge Wallet
We read the reviews and the return reasons for every product selling here.
“didnt hold up well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Badge Wallet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









