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Badge Wallet

Fail

Buyers convert on only 1.1% of searches, so Badge Wallet is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$101K/yr295K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
33%top-5 click share · 32 brands · 53 sellers

Flapen Score

Badge Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Badge Wallet is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badge Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Badge Wallet 295K times last year and spent an estimated $101K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.1%
Market size, estimated
$101Ka year
Peak month
December1.5× the quietest month
Top search term
badge wallet67K searches a year

02 · Price

A sale here is worth $30.73.

Listings sell for $30.73 on average, from $7.32 to $152.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $30.73 that is $0 to $3K a year per listing.

Average price
$30.73inside the $15 to $100 sweet spot
Price range
$7.32–$152.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,419 within Wallets, Card Cases & Money Organizers. It carries 3,395 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
92%
Out of stock, average day
0.7%
Average rank
#1,419in Wallets, Card Cases & Money Organizers
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,395per listing
Listings tracked
66

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Badge Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

53

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

33%

Top 20: 67%

Open market

41%

  • Brand 116%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Badge Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Badge Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badge wallet67K/yr
  • badge wallet law enforcement33K/yr
  • police badge wallet37K/yr
  • perfect fit shield wallets32K/yr
  • police wallet18K/yr
  • badge holder wallet21K/yr
  • police wallet with badge holder11K/yr
  • id badge holder wallet10K/yr
  • id badge wallet9K/yr
  • wallet badge holder8K/yr

Reviews and returns

What reviews say buyers love and hate about Badge Wallet

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
4.2%of orders come back
“didnt hold up well”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Badge Wallet questions

Answered from the same tracked data.